Esports Team Vitality Taps Tezos for Fan Engagement Initiatives

In a bid to revolutionize its fan engagement, French esports organization Team Vitality announced that it has collaborated with popular blockchain project Tezos on a three-year partnership deal.

Team Vitality Partners Tezos

Announcing the development in a press release shared with CryptoPotato today, the partnership, which is considered the biggest since the inception of Team Vitality, will span from 2022 through 2024.

Commenting on the news, Nicolas Maurer, CEO of Team Vitality, said collaborating with Tezos could be a game-changer and set the organization on the right track in making 2022 the biggest year in its history.

“The opportunities Tezos can bring to strengthen the relationship between us and our fans is incredibly exciting, and we’re immensely proud to have Tezos join us on this journey,” Maurer added.

More Fan Engagement

Team Vitality said the partnership with Tezos will enable fans to engage with their star players and teams.

Through this partnership, Team Vitality will create special ways for fans to have unlimited access to their favorite teams and star players, as well as reward them for their support throughout the years.

Aside from bringing fans closer to their favorite teams and players, Team Vitality noted that its supporters will be educated on the benefits associated with blockchain technology in the gaming sector.

“Esports and gaming fans are some of the most tech savvy and engaged communities and through the Tezos blockchain, Team Vitality will clearly show the huge benefits of blockchain technology and the importance of using it responsibly to create an engaging fan-centric experience,” the popular French eSport firm said.

Tezos Joins Esports Industry

Notably, Tezos’ partnership with Vitality marks one of the first moves for the popular blockchain project into the esport gaming sector.

For Tezos, the joint venture is part of efforts to support the growth of blockchain and the gaming ecosystem, especially now that Play-to-Earn (P2E) games are becoming increasingly popular.

Mason Edwards, Chief of Staff of the Tezos Foundation, said the partnership is a significant step for Europe’s esport teams, which comes at a time when blockchain and gaming-related companies are focused on building a fan and player-centered future for eSports.