Emerging markets need boutique market-making to reach their full potential

Opinion by: Mārtiņš Beņķītis, co-founder and CEO of Gravity Team

As crypto adoption plateaus in some developed nations, emerging markets have led the charge for adoption. Southeast Asia, Africa and Latin America have become rapid growth centers, with new activity driven by limited banking options, local currency instability and growing smartphone use. The need for alternative finance in these regions is acute. While blockchain technology can deliver it, it certainly won’t be easy.

A significant hurdle in emerging crypto markets is market-making, where traditional approaches have struggled as a result of specific challenges, including limited infrastructure and economic instability. Standard market-making strategies often fail or are simply unable to account for these complexities. A new approach known as “boutique market-making” can unlock growth, providing tailored liquidity solutions that consider local factors like regional regulations, cultural nuance and specific pain points for each market. 

This “boutique” approach will bring enormous benefits to the average person in emerging markets and, for the first time, create access to financial services and give them control over their economic outlook.

Providing liquidity in emerging markets is challenging

While the potential for growth in emerging crypto markets is clear to see, tapping into it is not. The path is fraught with challenges that require a specialized and nuanced approach. Here, standard market-making strategies are largely ineffective. 

Consider trying to navigate the regulatory maze of a country where the rules keep changing and the economy is delicate and volatile. That’s the reality in Argentina. Stringent capital controls create a technical minefield for crypto transactions, requiring 24/7 monitoring and hyper-reactive strategies to ensure compliance. Why would any liquidity provider want to work with such uncertainty?

Then there’s the technological issue. Many local exchanges are built on outdated infrastructure with high latency and slippage. It’s far from the seamless APIs and lightning-fast execution of the world’s top platforms. It leads to traders and liquidity providers being discouraged from participating, resulting in thin order books, a persistent drought, and a vicious cycle of low liquidity and limited opportunity. 

FX volatility further compounds the issue. Some fiat currencies experience wild fluctuations that deliver immediate conversion risks. Many local banking systems, aiming to protect their clients from this volatility, have implemented blanket bans on crypto-related transactions, causing settlement friction. 

This cocktail of issues has pushed people away from centralized banking and right into the waiting arms of peer-to-peer trading, where direct transactions further fragment liquidity and make it hard for localized cryptocurrency exchanges to gain traction. These technical hurdles, however, can be overcome. They just require a contextually rich approach to market making, one that is acutely aware of every risk, issue, human need and cultural factor.

Why standardized solutions fail in emerging markets

Traditional market-making firms are used to standardized protocols, which makes it hard for them to adapt, leading to inadequate liquidity failures. This is particularly evident in regions like Argentina and Turkey, where local conditions demand bespoke solutions, despite Turkey having the highest crypto adoption rate in the world at 27.1%, followed by Argentina at 23.5%. These are well above the global crypto ownership rate estimated at 11.9%.

In Argentina, boutique firms can facilitate US dollar stablecoin flows to provide a crucial lifeline for those needing a stable alternative to the volatile peso and capital controls. Even considering this kind of service requires a deep understanding of local regulations and a proactive compliance approach.

In Turkey, price discrepancies between global and local platforms create considerable inefficiencies. Boutique market-makers stepped in to act as bridges, smoothing out inefficiencies and ensuring fairer prices for local traders.

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Take a look at Bolivia. Cryptocurrency was legalized in June 2024, with local crypto exchanges launching soon after but being starved of liquidity. Large firms didn’t want to touch them. Suddenly, when boutique market-makers stepped in, slippage was reduced, and prices stabilized, making trading more viable for investors of all sizes. The people won. The ability to build trust and forge lasting relationships with local communities and regulators is crucial. Hands must be shaken, and words must be kept.

Stable liquidity fuels opportunities

Boutique market makers work hard to deliver stable liquidity, in turn unlocking countless opportunities for people within emerging crypto markets. By providing consistent buy and sell orders, they reduce slippage and price volatility, creating a reliable environment for developers to build tools, platforms and decentralized applications tailored to local needs. 

The stability provided by boutique market makers stems from their tailored strategies, using local knowledge, navigating regulatory mazes and bridging fragmented markets. This is unlike standardized approaches, which often falter on outdated tech or compliance hurdles. For users, this means accessible, liquid markets that support practical crypto use, from remittances to daily transactions, driving real-world adoption.

A boutique market making future

Emerging crypto markets stand at a tipping point. With their agility and local insight, boutique market-makers are the key to turning potential into action and opportunity. It’s time for stakeholders, exchanges, regulators and communities to properly rally behind these specialized players, nurturing ecosystems where innovation thrives and everyday users gain real access. The path ahead is about building a foundation for a decentralized economy that works for all. To get there, liquidity is essential. 

Opinion by: Mārtiņš Beņķītis, co-founder and CEO of Gravity Team.

This article is for general information purposes and is not intended to be and should not be taken as legal or investment advice. The views, thoughts, and opinions expressed here are the author’s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.