Coinbase Releases Base App Integrating Social and Payment Features

Key Points:

  • Main event, leadership changes, market impact, financial shifts, or expert insights.
  • Coinbase’s Base App merges social, transaction tools.
  • Base App leverages Ethereum Layer 2 for speed.

Coinbase released the Base App, enhancing its Coinbase Wallet by integrating social networking and USDC payments, aligned with the Ethereum Layer 2 Base ecosystem.

Base aims to streamline crypto transactions and social interactions, inviting developer collaboration for innovative app integration.

Coinbase Base App Integrates Social Features with Payments

Coinbase’s launch of the Base App marks a significant step towards integrating social networking with crypto functionalities, building on the Ethereum Layer 2 Base. Users gain access to token exchanges, creator monetization, and real-time transaction views through a unified platform.

Key Changes include simplifying on-chain operations, allowing instant USDC payments and seamless social interactions, all in one application. This move enhances user experience while attracting developer interest to innovate within the ecosystem.

The market responded positively, noting the Base App’s capabilities to increase Ethereum’s Layer 1 utility. Experts like Jesse Pollak emphasize the app’s potential to transform crypto operations by expanding in-app experiences and leveraging developers’ creativity.

Jesse Pollak, Creator of Base and Lead of Coinbase’s Wallet Team, has been at the forefront of Base’s evolution and now leads wallet strategy as the app transitions to the ‘everything app’ experience.

Ethereum Price Rises as Base App Launches

Did you know? Coinbase’s strategy mirrors that of financial “super apps” like WeChat, marking a crucial evolution in cryptocurrency usability by combining multiple features into a single platform.

According to CoinMarketCap data, Ethereum (ETH) is at a current price of $3,358.29 with a market cap of $405.39 billion. Recent performance shows a 7.20% increase in the last 24 hours, while trading volume has surged 21.82%, indicating vibrant activity.

ethereum-daily-chart-710

Ethereum(ETH), daily chart, screenshot on CoinMarketCap at 23:11 UTC on July 16, 2025. Source: CoinMarketCap

Coincu’s research team suggests the Base App could catalyze further adoption of Layer 2 solutions, highlighting potential regulatory adjustments to accommodate such integrated systems. These insights forecast a robust trajectory for Ethereum-based developments.

Source: https://coincu.com/349079-coinbase-base-app-launch-ethereum/