Coinbase Acquires Liquifi – Is it a Token Launchpad Platform?

Coinbase:- In a big acquisition update coming in, the leading crypto exchange Coinbase has announced the acquisition of Liquify in its 4th M&A deal this year. Describing it as a “token management platform for early-stage teams”, Coinbase aims to change the fact that “launching a token today is too hard.”

It will integrate the capabilities of Lquify with Coinbase Prime to give web3 teams all the tools required in token launch and management processes.

Interestingly, the acquisition has put it more closely in the race of exchanges becoming “end-to-end”. Exchanges like OKX and Binance do not only allow listing a token but also includes the capabilities of launching a token. This is something that Coinbase is vying at with its latest acquisition.

Big news:
We’re acquiring @liquifi_finance, the leading token management platform for early-stage teams building onchain.

Together we can support builders earlier in their journey, accelerating the path to economic freedom. pic.twitter.com/2rU9OYKxTe

— Coinbase 🛡️ (@coinbase) July 2, 2025

But Has Coinbase Acquired a Token Launchpad?

Well, no. Liquify isn’t a public launchpad. It automates token cap‑table management, vesting schedules, tax compliance, and other token‑launch operations – all before tokens are even trading or listed. This makes Liquifi a backend token issuer tool unlike Pump.fun or Raydium LaunchLab.

Robin D. Ji, the co-founder & CEO of Liquify shares that launching a tokenon Liquify involves only 3 steps – Pre, Preparing and Post-token launch stages.

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Founded in 2021 by Oliver Tang and Robin Ji, Liquify took part in Y Combinator’s Winter 2022 cohort, completing a $5 million seed round in April 2022.

With its Cap Table Management tools, Liquify helps in tracking the token ownership among founders, investors, teams, and communities. And with its Automated Vesting, it enforces vesting schedules (with cliffs, unlocks, etc.) through smart contracts, minimizing errors and manual copies.

In this way, it helps crypto startups and Web3 teams handle the complex financial and operational workflows around launching and managing their native tokens. Notably, whether crypto tokens are securities or not still remains a legal gray area in many countries, especially in the U.S.

With the acquisition, Coinbase aims to help early-stage teams who continue to “face a fragmented, high-stakes maze of legal, tax, and compliance hurdles” in token launches. According to the Coinbase’s official announcement, Liquify is already in use by the teams of leading web3 companies. This includes, Uniswapp Foundation, OP Labs (Optimism), Ethena, Zora, and 0x.

4th Acquisition in a Row

The M&A activity in the crypto industry is already heating up. The just concluded Quarter was marked by major acquisition deals such as Robinhood acquiring crypto Exchange Bitstamp, Consensys Acquiring MetaMask among the popular ones.

This acquisition of Liquify by Coinbase itself marks the 4th such acquisition deal by the Crypto Exchange within 2025. The first deal came in January, when Coinbase acquired Spindl, an on-chain ad-tech and attribution startup. Shortly thereafter, it acquired the Cyprus-based unit of BUX, a European trading app.

Then in March, Coinbase acquired the development team behind Iron Fish, a privacy-focused proof-of-work blockchain. Subsequently, in May 2025, it made its most high-profile acquisition of the year – a $2.9 billion deal to acquire Deribit, the world’s leading crypto derivatives exchange. Thus, the Liquify acquisition comes as the latest acquisition its its M&A spree.

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Disclaimer: The content may include the personal opinion of the author and is subject to market conditions. Do your market research before investing in cryptocurrencies. The author or the publication does not hold any responsibility for your personal financial loss.