BTCC, one of the world’s longest-standing cryptocurrency exchanges, is stepping into the sports arena with a new partnership. The platform has named Memphis Grizzlies star defensive player Jaren Jackson Jr. as its global brand ambassador. To mark the landmark collaboration with the 2023 NBA Defensive Player of the Year and two-time All-Star, BTCC is launching its largest trading competition to date, with users standing the chance to win from a 500,000 USDT prize pool and exclusive signed jerseys from Jackson himself.
Breaking down the campaign structure
The competition will run from August 21 to September 21, 2025, giving traders a month-long window to participate in the exchange’s largest event to date. Registration is available exclusively through the official competition page, where users can click Register Now to confirm their entry.
Once registered, participants are automatically entered into two separate leaderboards:
- Futures trading volume
- Profit rate
Together, these streams make up a prize pool worth 500,000 USDT, with 400,000 USDT allocated to the trading volume competition and 100,000 USDT to the profit rate competition. This dual structure ensures that rewards are accessible to both high-volume traders and those who excel in strategy and efficiency, as well as, doubling their odds at rewards.
Understanding the competition framework
Futures trading volume competition
The futures trading volume stream of the competition begins with a prize pool of 2,000 USDT, which gradually expands as overall participation grows.
Each time the community’s combined trading activity reaches a new milestone, an additional portion of the pool is unlocked, up to a maximum of 400,000 USDT, ensuring that rewards are scaled in line with community engagement.
It also introduces a collective incentive: encouraging others to join the event directly increases the amount available to be shared.
Profit rate competition
Meanwhile, the profit rate leg of the competition distributes a separate 100,000 USDT prize pool, ranking traders according to profitability rather than total volume. This creates a level playing field where smaller, more precise trades can be just as competitive as high-volume strategies.
To keep the event transparent and engaging, both leaderboards are refreshed every hour. Participants can monitor their progress in real time, compare strategies, and adjust their trading approach as the competition progresses. The final prize pools for each stream are divided among traders according to their final rankings.
Eligibility and exclusive rewards
To qualify for Jackson’s signed rewards, traders must first reach a futures trading volume of 100M USDT. Hitting this benchmark unlocks access to the competition’s most sought-after prizes.
In total, six jerseys signed by Jaren Jackson Jr. will be distributed. Three of these will be awarded through the trading volume leaderboard, while the other three will go to participants in the profit rate leaderboard.
In addition to the jerseys, BTCC has also introduced the JJJ Glory Badge as a form of digital recognition and will only be awarded to traders who successfully place within the Top 100 on both leaderboards at the same time, with a maximum of 200 badges to be distributed. Unlike the jerseys, this badge acts as a lasting marker of achievement within the competition, reflecting consistency across multiple dimensions of performance.
What traders can expect from BTCC’s futures market?
BTCC Exchange is using the Jaren Jackson Jr. campaign not only to draw attention to its trading competition but also as a window into what the platform has to offer. The platform offers more than 380 futures pairs, giving users access to both major and emerging cryptocurrencies. Flagship assets like Bitcoin, Ethereum, Dogecoin, Solana, and XRP can be traded with leverage of up to 500x, while a broad range of other tokens are supported with up to 50x leverage. This combination provides traders with both high-powered opportunities and steady, flexible options to shape their strategies.
For newcomers, the entry point is designed to be just as rewarding. BTCC provides a welcome package worth 10,055 USDT, ensuring that first-time users have tangible incentives to explore futures trading. The platform has also seen strong adoption of copy trading, a feature that enables less experienced participants to follow the strategies of seasoned traders. To make this more accessible, BTCC offers a 50 USDT safety net in loss coverage on a user’s initial copy trades, reducing hesitation for those experimenting with the feature.
About Jaren Jackson Jr. (JJJ)
Jaren Jackson Jr., better known to fans as JJJ, has created a sterling reputation for himself both on and off the court. Known for his engaging personality and fashion-forward style, he brings a blend of athletic excellence and cultural influence to everything he does. His social channels often reflect this mix, from occasional rap and music content to philanthropic initiatives that highlight his commitment to giving back.
Basketball, however, has always been at the core of his story. Jackson first made waves at Park Tudor High School in Indianapolis, where his size and agility quickly set him apart. He later transferred to La Lumiere School, one of the top prep programs in the country, before committing to Michigan State University. This foundation played an instrumental role in Jackson’s NBA career.
Drafted fourth overall by the Memphis Grizzlies in 2018, Jackson has steadily grown into one of the league’s most impactful two-way players. A 2023 NBA All-Star and the league’s Defensive Player of the Year the same season, he has also led the NBA in blocks multiple times while anchoring the Grizzlies’ defense as a core piece of their young roster alongside Ja Morant. As both a power forward and center, JJJ thrives as a premier rim protector and interior presence, while his reliable three-point shooting gives Memphis a true “stretch big.” His effectiveness in pick-and-roll defense only deepens his versatility, cementing his status as one of the game’s most complete modern players.
Follow Jackson on social media: Instagram @jaren, Twitter/X @jarenjacksonjr, YouTube @JarenJacksonJr, and TikTok @jaren.
About BTCC
Founded in June 2011, BTCC is one of the oldest and most reputable crypto exchanges in the world. Having witnessed four Bitcoin halvings and successfully navigated every market cycle without a single security breach, the platform has earned the trust of more than 9.1 million registered users across the globe.
What sets BTCC apart is its philosophy of reliability and fairness. The exchange was built on the belief that crypto trading should be secure, transparent, and accessible to everyone. Guided by this vision, BTCC continues to refine its platform by developing responsible trading products, designing intuitive app experiences, and ensuring that both newcomers and seasoned traders have equal access to opportunities in the market.
The platform’s core values- a relentless focus on perfecting a trader’s journey, harbouring a growth mindset that facilitates continuous improvement, a strong commitment to fairness, and a dedication to enhancing the overall trading experience- are the internal principles behind their slogan, “Exchange for a better future,” ultimately shaping its role as a trusted leader in the industry.
For more information about BTCC, please visit:
Website: https://www.btcc.com
Twitter/X: @BTCCexchange
Disclaimer: This is a paid post and should not be treated as news/advice.
Source: https://ambcrypto.com/btcc-names-nba-star-jaren-jackson-jr-global-ambassador-ahead-of-500000-usdt-trading-competition/