 
 
Disclaimer: The below article is sponsored, and the views in it do not represent those of ZyCrypto. Readers should conduct independent research before taking any actions related to the project mentioned in this piece. This article should not be regarded as investment advice.
BTCC exchange has announced its first sports sponsorship with 2023 Defensive Player of the Year and 2x NBA All-Star Jaren Jackson Jr. This agreement makes the phenomenal shot blocker and leader on the court for the Memphis Grizzlies the global ambassador of the exchange.
Through the partnership, BTCC seeks to bring cryptocurrency closer to mainstream audiences and leverage the influence of world-renowned athletes to expand its global user base. The partnership will also bridge the gap between professional sports and cryptocurrency through various marketing initiatives and fan engagement opportunities.
Highlighting BTCC’s key features, such as futures trading and copy trading, the collaboration brings Jackson Jr’s fans closer to him by providing engaging content that lets them learn more about him, while also offering greater fan engagement opportunities with Jackson Jr.
Commenting on the partnership, Jackson Jr. said:
 
“I’m very excited to join the BTCC family. They’re not just another crypto brand—they’ve been in it for over a decade, and that kind of consistency means something to me. I’ve always believed in doing the work, staying disciplined, and thinking long-term, whether that’s in basketball or building your future. Partnering with a platform that shares that mindset is a natural step for me, and I look forward to this journey.”
The top NBA star will help BTCC to break down barriers between sports and crypto, bringing his large fan base into the industry.
Aaryn Ling, Head of Branding at BTCC, said:
“Jaren brings authenticity, consistency, and a championship mindset—values that mirror what we’ve built at BTCC over the past 14 years.” We’re not here for hype—we’re here for substance, and Jaren’s personality and traits embody all that as a sporting, cultural, and lifestyle icon. We welcome Jackson to the BTCC family and are excited for what is to come!”
As part of the collaboration, BTCC will be launching a trading competition in partnership with Jackson Jr. The exchange will offer signed merchandise and a prize pool for participants as a reward for participation.
BTCC users and JacksonJr’s fans can stay tuned for more information by visiting BTCC’s official website and X account.
Source: https://zycrypto.com/btcc-exchange-becomes-proud-sports-sponsor-for-first-time-with-nbas-jaren-jackson-jr/