Brazilian Tech Firm Méliuz Acquires 275 Bitcoins in Bold Move – Coincu

Key Points:

  • Méliuz S.A. buys 275 bitcoins, boosting holdings amid institutional trend.
  • Bitcoin price trends heavily influenced by institutional acquisitions.
  • Limited regulatory response expected; focus remains on institutional adoption.

Méliuz S.A., under CEO Israel Salmen, has bought 275.43 bitcoins for $28.61 million following a stock issuance. The Brazilian tech company now holds 595.67 bitcoins.

This acquisition highlights the growing trend of companies using bitcoin as a treasury asset, similar to strategies by MicroStrategy and Tesla.

Méliuz Increases Bitcoin Holdings to 595.67 BTC

Méliuz S.A., a Brazilian technology firm led by CEO Israel Salmen, has announced the purchase of 275.43 bitcoins for $28.61 million following a recent stock issuance. This marks a strategic move into digital assets, enhancing the company’s bitcoin holdings to a total of 595.67 bitcoins.

The company’s commitment to increasing its bitcoin reserves reflects an institutional shift toward adopting digital currencies as strategic assets. Following similar moves by other industry leaders, Méliuz’s acquisition suggests confidence in bitcoin’s potential as a store of value. Israel Salmen, CEO of Méliuz S.A., stated, “After completing our latest round of stock issuance, we allocated $28.61 million to acquire an additional 275.43 bitcoins, bringing our total holdings to 595.67 BTC. Our strategy is driven by our confidence in bitcoin as a store of value alongside our traditional cash reserves.”

Industry observers note that Méliuz’s entry aligns with broader trends among listed entities globally. While there have been no immediate regulatory changes, the focus remains on institutional acceptance of bitcoin. The company has not released specific transaction data, according to public sources.

Bitcoin Market Implications and Future Regulatory Insights

Did you know? Historically, similar bitcoin treasury moves by companies have led to a surge in bitcoin’s market adoption, reminiscent of MicroStrategy and Tesla’s past actions which bolstered bitcoin’s status as a treasury asset worldwide.

Bitcoin (BTC) currently trades at $103,155.81, with a market cap of $2.05 trillion and a dominance of 64.80%. Recent data show a 24-hour price increase of 3.48%, yet a 7-day decrease of 4.57%. Supply figures indicate 19,882,621 circulating, converging towards a max of 21,000,000 coins, according to CoinMarketCap.

bitcoin-daily-chart-1721bitcoin-daily-chart-1721

Bitcoin(BTC), daily chart, screenshot on CoinMarketCap at 18:50 UTC on June 23, 2025. Source: CoinMarketCap

Insights from Coincu research team reveal that institutional reliance on bitcoin could stabilize its price fluctuations. Méliuz’s move, similar to previous corporate investments, underlines potential long-term bullish trends. Financial experts remain vigilant about regulatory developments and technological adoption trajectories.

Source: https://coincu.com/344821-meliz-bitcoin-purchase-stock-deal/