Bitpanda becomes the main sponsor of FC Basel

Bitpanda, a cryptocurrency broker, has announced a new and significant partnership with FC Basel 1893, one of the most titled and iconic teams in Swiss football. 

Starting from the 2025/26 season, Bitpanda will be the main sponsor of the rossoblù club, consolidating its presence in the world of sport and strengthening the connection with the Swiss market.

The agreement, of a multi-year nature, stipulates that the Bitpanda logo appears prominently on the front of the first team’s jerseys and throughout the St. Jakob-Park, the home stadium of FC Basel. This is the very first time that Bitpanda takes on the role of main sponsor on a game kit, thus marking a historic milestone in the brand’s expansion strategy in the world of sports.

Bitpanda x FC Basilea: a synergy between sports excellence and technological innovation

The collaboration between Bitpanda and FC Basel stems from a shared vision: excellence, innovation, and sustainable growth. Both entities stand out for their commitment to respecting their roots, promoting authentic values, and building strong and lasting communities.

Eric Demuth, CEO and co-founder of Bitpanda, emphasized the emotional and strategic importance of this alliance:

“As a sports enthusiast, I know how much heart, identity, and dedication there are in a club like FC Basel. This ingrained mentality and relentless drive for progress perfectly align with what we represent at Bitpanda.”

Even David Degen, President of FC Basel, expressed enthusiasm for the new partnership: 

“We are proud and happy to welcome Bitpanda to the FCB family. We share a passion for innovation and the ambition to explore new paths. Bitpanda is a strong partner, rooted in the heart of Europe just like us.”

Beyond sponsorship: digital experiences and exclusive content

This collaboration will not be limited to mere brand exposure. Bitpanda and FC Basel will work together to develop interactive digital experiences, creative content, and strategic initiatives that will directly engage fans. The goal is to create a bridge between the passion for football and the modern investment culture, offering authentic and future-oriented experiences.

The initiative represents a further step forward in Bitpanda’s strategy to position itself as a key player in global sports, with a particular focus on digital engagement and user experience.

Bitpanda: a European leader in the fintech sector

Founded in Vienna in 2014, Bitpanda is today one of the most established fintech platforms in Europe. With over 6.5 million users and a range of more than 3,200 digital assets, including cryptocurrencies, stocks, ETFs, precious metals and commodities, Bitpanda offers one of the widest and most diversified selections on the continent.

The company is recognized for its safety, transparency, and regulation, thanks to operational licenses in various European countries and a solid collaboration with local authorities. In addition to the headquarters in Vienna, Bitpanda is present with offices in Amsterdam, Barcelona, Berlin, and Bucharest.

A growing presence in global sport

The sponsorship of FC Basel is part of a broader context of strategic investments in sports by Bitpanda. The broker is already a partner of world-renowned football clubs such as Paris Saint-Germain, FC Bayern Munich, and AC Milan. Additionally, Bitpanda collaborates with elite tennis players like Stan Wawrinka, Alexander Zverev, and Dominic Thiem, and is the exclusive partner for cryptocurrencies and trading of the ATP Tour, with a solid presence in the Swiss tournaments of Basel and Geneva.

Not only football and tennis: Bitpanda is also the official partner of the NFL, demonstrating a global and multisport branding strategy that aims to strengthen the brand’s visibility in contexts with high emotional and media participation.

FC Basilea: a history of success and passion

Founded in 1893, FC Basel is one of the most historic and successful clubs in Switzerland. With 20 national titles, including 12 won between 2002 and 2017, the club is second only to Grasshopper Club Zürich in terms of championships won. Internationally, FCB is the most performing Swiss team, having reached the round of 16 of the UEFA Champions League multiple times, the semifinals of the UEFA Europa League, and, in 2023, the semifinals of the UEFA Conference League.

The club is known for its strong local identity, the passion of the fans, and the ability to combine tradition and ambition. The partnership with Bitpanda represents a new chapter in its history, with the goal of further strengthening its position in the European football landscape.

A shared future between sport and technology

The agreement between Bitpanda and FC Basel is much more than a simple sponsorship: it is a strategic alliance between two entities that share common values and a future-oriented vision. On one side, a football club with a long tradition and a passionate fan base; on the other, a cutting-edge fintech platform committed to democratizing access to digital investments.

Together, Bitpanda and FC Basel aim to redefine the concept of sports sponsorship, transforming it into an engaging, interactive, and meaningful experience for fans and users of the platform.

With this partnership, Bitpanda confirms its role as a protagonist in the evolution of the relationship between technology, finance, and sports, paving the way for new opportunities for growth and innovation in the European landscape.