Bitget:- As exchanges evolve beyond spot and futures trading, Seychelles-based crypto exchange Bitget is rapidly advancing its Universal Exchange vision.
Similar to Coinbase’s own expansion into broader financial services, Bitget’s universal model aims to to unify CeFi, DeFi, and TradFi into one easily accessible platform.
To accelerate this global strategy, Bitget has announced the appointment of Ignacio Aguirre Franco as its new Chief Marketing Officer (CMO) to led its global brand and user growth journey.
Who is Bitget’s New CMO, Ignacio?
To power its UnEX vision, Bitget has come up with many new products including Onchain payments, AI bot GetAgent, and Stock Futures. This is what Igancio is going to focus – on exchange’s Universal Exchange (UEX) model.
He will lead the brand’s global marketing initiatives, with a focus on expanding user engagement, enhancing product storytelling “in a simple way as Steve Jobs did.”
In his CMO Letter shared with Block of Fame, Ignacio reflected that what initially drew him to Bitcoin and blockchain in 2019 was his “lifelong fascination with technology”.
“We’ve already built a powerhouse for over 120 million people, and my core mission as CMO is to take that to 150 million and beyond, aiming toward the bold goal of reaching the next billion users by 2030”, informed Ignacio.
Interestingly, Bitget’s new CMO Ignacio brings a deep background in digital brand building. He has previously led marketing efforts for firms such as Adobe, Adopt, Endless Talk, Walker Zebra, Banks, and Score Chain, where he served as VP of Growth.
During his time at Adobe, Ignacio served as Head of Marketing for LATAM region, helping companies navigate their digital transformation journeys.
Crypto Exchanges’ ‘All-in-One’ Bid
Bitget’s “Universal Exchange” (UEX) represents the platform’s ambition to unify CeFi, DeFi, and TradFi into a single, frictionless ecosystem. The goal is to offer users access to crypto, tokenized stocks and RWAs, derivatives, on-chain services, wallets, and payment solutions – all under one account and intuitive interface.
To achieve this, Bitget has rolled out multiple on-chain tools. It has been expanding its TradFi-style offerings such as stock futures and tokenized asset trading.
On the retail front, the exchange continues to strengthen user engagement through CopyTrade, Earn, and low-fee promotional programs, alongside deeper institutional and liquidity partnerships.
Bitget’s progress is evident in both product expansion and market traction. In Q3 2025, the exchange’s U.S. stock futures trading volumes surpassed $200 million. Its platform averaged $750 billion in monthly trading volume during the first half of the year — with derivatives contributing roughly 90%. Institutional participation has also surged, climbing from 39.4% on January 1 to 72.6% by July 30.
Now, as Bitget’s new CMO, Ignacio Aguirre Franco, steps into leadership, the milestone underscores not just a marketing evolution – but a broader shift in how exchanges are redefining themselves. They are transitioning from pure trading venues to multi-layered financial ecosystems bridging Web3 and traditional finance.
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