Binance Launches Euler Finance Airdrop via Alpha Points

On October 13, Binance launched an airdrop for Euler (EUL) tokens, available to users who had earned Alpha Points through Binance’s platform activities.

This airdrop highlights Binance’s strategy of engaging users with platform activity rewards, potentially impacting user engagement and EUL’s circulation in the cryptocurrency market.

Euler Airdrop Mechanism and User Engagement Details

The launch of Euler Finance (EUL) tokens via the Binance Alpha Points airdrop marks a significant engagement initiative. Participants holding Alpha Points are eligible, continuing Binance’s use of platform engagement criteria. As previously noted by event summaries, users need at least 200 Alpha Points to claim 5 EUL tokens.

Immediate implications include limited market impact. The airdrop rewards specific users based on previously earned platform points, without affecting broader BNB-related yield offerings. This reinforces a focused strategy on user engagement via Alpha Points.

Official statements remain absent from key figures such as Binance CEO Changpeng Zhao or Euler Finance’s leadership. However, there has been a significant amount of interest in similar strategies as discussed by Binance leadership on social media:

The crypto community’s response shows anticipation for potential benefits, though the market’s reaction remains muted.

Current EUL Pricing and Historical Performance Analysis

Did you know? The format of this airdrop mirrors earlier Binance events where platform activity scores determined eligibility, a practice consistent with its reward history.

As of October 13, 2025, Euler Finance (EUL) is priced at $10.91. The market cap is $216.04 million with a 24-hour trading volume at $6.91 million, showing a 33.40% increase. EUL has seen significant price changes in recent periods, notably 27.38% in 24 hours and -19.86% over 90 days (source: CoinMarketCap).

Insights from the Coincu research team suggest potential developments in regulatory frameworks and user engagement strategies across similar platforms. By leveraging historical precedents and evolving market dynamics, the prospects for increased token adoption and strategic partnerships appear promising.