Binance Labs Announces Rebrand and 2025 Focus

Binance Labs announces a rebrand and outlines its 2025 focus on crypto, AI, biotech, and expanding investment horizons.

Binance Labs has announced a rebrand, though it has not disclosed specifics about its new direction. With this, the firm was able to review its success in 2024 and set out its priorities for 2025.

Backed by a year of substantial funding, Binance Labs stated that it invested in 46 projects in 2024. These included 14 provided through MVB, BNB-chain focused; or offered through Labs’ Incubation, chain agnostic. The remainder of the 32 were direct investments. However, the firm maintained a balanced way, with 50% of its work divided evenly between infrastructure and application deals.

Binance Labs Sees 2025 as a Dynamic Year for Crypto Growth

This includes investments in many sectors and companies. There were ten DeFi deals, seven in the area of artificial intelligence (AI), and another seven related to the Bitcoin (BTC) ecosystem. Four were in Restaking, three in gaming, two in ZK tech, real-world assets, and consumer apps. Binance Labs also invested in infrastructure projects — security, wallets, and chain abstraction. In addition, they covered emerging spaces like the Move ecosystem and DeSci.

The investments ranged from well-established platforms such as Telegram, Solana, and Ethereum, to major Ethereum Layer 2. Binance Labs also ventured into smaller ecosystems including Berachain, Monad, Initia. Through the MVB Program, BNB ecosystem projects contributed around 20% of investments.

In looking ahead to 2025, Binance Labs thinks a year of dynamic will follow. The Year of the Wood Snake represents both growth and innovation, as anticipated by the firm. More creativity is predicted this year. In addition, the forthcoming Trump administration’s pro crypto stance will facilitate the regulatory environment. An effort like this shift could garner institutional interest and help grow the crypto industry.

Binance Labs Focuses on Innovation Across Blockchain, AI, and Biotech Sectors

In 2025, Binance Labs will focus on three key areas. These areas include crypto/blockchain, AI, biotech, etc. Additionally, gaming, ZK technologies, and Privacy solutions would be coming into production from development mode, hence their return. New use cases could be unlocked in these sectors.

Binance Labs sees existing sectors in a positive light. DeSci, RWAs/stablecoins and AI agents are supposed to continue to go strong. The firm is confident these areas still have room to reach their potential. With CZ co-founder of Binance back in play, the firm will take a more hands on approach. CZ wants to connect with new, or established founders and projects.

Last but not least, Binance Labs widens its investment horizon. The firm has now added secondary, over-the-counter (OTC) deals. Binance Labs is agnostic of chain and open to investments at all stages. These are projects which have real-world usage cases, solid team, and concrete roadmaps.