Binance ignites “Medá” in Mexico with an investment of $53 million

Binance will launch a new local entity in Mexico, Medá, with a license as an electronic payment funds institution (IFPE) and an investment of 53 million USD – a figure confirmed by Cointelegraph.

The official announcement was published by Binance on September 1, 2025 and describes Medá as a regulated hub to expand fiat access in Mexico and the LATAM area. At the exchange rate of September 1, 2025, as reported by XE, the value is approximately 954 million Mexican pesos, an indicative conversion based on a rate around 18 MXN per USD.

According to the data collected by our editorial team and the official announcement on September 1, 2025, the project was conceived as a multi-year investment focused on infrastructure and compliance. 

Industry analysts note that the decision to establish an independent IFPE reflects a global trend towards local entities that facilitate the integration between fiat and digital services. Furthermore, considering Binance’s global scale, the initiative aims to provide significant resources for the expansion of local currency channels.

What is Binance’s Medá and how it will operate

Medá is established as an IFPE, which means an authorized provider to offer electronic money services and local currency payments. It will operate with autonomous governance and under local supervision, separate from the other activities of the group, to ensure compliance with Mexican regulations.

The new entity will be able to manage funds in pesos, facilitate transfers between traditional accounts and wallets, and enable deposits and withdrawals in MXN through direct channels. In this context, the stated goal is to create a more widespread and interoperable infrastructure with the Mexican banking ecosystem.

Regulatory Framework

IFPEs are regulated by the Ley Fintech and are supervised by the Comisión Nacional Bancaria y de Valores (CNBV). Additionally, they must comply with the AML/KYC requirements defined by the Unidad de Inteligencia Financiera (UIF) and the operational standards established by the Banco de México. It should be noted that, in Mexico, services related to “activos virtuales” require specific authorizations and operational limits defined by the competent authorities.

Binance: investment and timing

Binance has announced for Medá an investment of 53 million USD, convertible, at the exchange rate of September 1, 2025, into approximately 954 million Mexican pesos – an indicative estimate based on current exchange rates. The company indicates that the investment will be distributed with a four-year plan (announced as “over the next four years”), to be implemented in the period 2025–2028, with resources allocated to technology, compliance, security, and growth of the local team. An interesting aspect is the choice to concentrate capital on infrastructure and controls, to support a gradual roll-out.

Expected Services: What Users and Businesses Will Find

• Deposits and withdrawals in pesos with direct channels and faster times.
• Wallet for digital transactions and fund management tools.
• Dedicated solutions for SMEs and underserved or unbanked segments.

The scope of products with digital assets will depend on the authorizations applicable and the limits imposed by the Mexican regulatory framework regarding “activos virtuales”.

Expected Impact: Inclusion, Competition, and Payments in Pesos

The entry of a regulated operator with the scale resources of Binance could strengthen competition in digital payments, promote the adoption of MXN instruments, and foster financial inclusion, challenging the widespread use of cash. For merchants and SMEs, the expected effect is a reduction in costs and settlement times, along with greater transparency in payment flows. In this context, the availability of peso channels can also impact user loyalty.

Risks and Operational Challenges

• Compliance on a large scale: it is essential to have adequate customer verification systems, transaction monitoring, and timely reporting to the UIF.
• Interoperability: it will be necessary to ensure integration with local banks and payment networks, including solutions for collections and payouts.
• Regulatory clarity: the scope of action related to “activos virtuales” will require specific authorizations to provide services connected to crypto.
• User trust and protection: clear communication and the establishment of procedures for incident management will be necessary, with possible reimbursement mechanisms for service disruptions.

Where it fits into the global strategy

The move in Mexico is part of Binance’s localization strategy, which involves creating regulated entities in various jurisdictions to operate in compliance with national regulations and consolidate corridors between fiat and digital. An interesting aspect is that, in Latin America, the demand for electronic payments and digital remittances is growing, and controlling local currency channels represents a significant competitive advantage.