Key Takeaways:
- Binance launches its 56th HODLer Airdrop, distributing 7.5 million Momentum (MMT) to BNB holders.
- MMT, a new DeFi hub on Sui, will list on Binance on Nov 4, 2025, trading against USDT, USDC, BNB, and TRY.
- Circulating supply at listing: 204M MMT (~20.41% of supply); total genesis supply 1B MMT.
Binance has unveiled its latest token airdrop and listing push, bringing Momentum (MMT) to its massive BNB community. The exchange confirmed that BNB users who locked their tokens in Simple Earn or On-Chain Yield products between Oct. 17–19 qualify to receive MMT before spot trading goes live.
The move marks another large-scale distribution under the exchange’s fast-growing HODLer Airdrops program, a model that rewards BNB loyalty without requiring users to perform on-chain tasks or staking maneuvers.
Read More: Binance Airdrops 720M+ LINEA in Surprise HODLer Airdrop Before Big Listing
Binance Rolls Out Momentum (MMT) Airdrop for BNB Users
Binance announced that MMT token distribution will hit user spot wallets at least one hour before trading opens on Nov. 4 at 12:00 UTC.
The exchange revealed 7.5 million MMT (or 0.75% of genesis supply) will be issued to eligible users. Another 5 million MMT is reserved for post-listing marketing, followed by 1.25 million MMT for later campaigns, signaling a staggered liquidity and awareness rollout.
MMT introduces itself as a DeFi all-in-one hub built on the Sui network, aiming to bundle liquidity, advanced trading tools, and incentive layers into one capital-efficient system. With Sui’s recent growth in ecosystem activity, the listing highlights Binance’s expanding interest beyond Ethereum-layer ecosystems.
Token Economics and Listing Details
Supply Breakdown:
- Genesis supply: 1,000,000,000 MMT
- Circulating at listing: 204,095,424 MMT (~20.41%)
- Inflation: Scheduled ~6 months post-TGE, tied to ve(3,3) DEX rollout
- Airdrop allocation: 7,500,000 MMT
MMT will trade on Binance under:
- MMT/USDT
- MMT/USDC
- MMT/BNB
- MMT/TRY
Users can deposit MMT starting Nov. 3 at 10:00 UTC.
Notably, Binance applied a Seed Tag, meaning the project is considered early-stage, potentially high-growth but also carries higher risk. This tag system has become a standard tool across Binance for flagging emerging assets.
Who Qualified for the Airdrop?
BNB holders qualified if they subscribed to:
- Simple Earn (flexible or locked)
- On-Chain Yields programs
Snapshot window:
- Oct 17 (00:00 UTC) → Oct 19 (23:59 UTC)
Rewards will be computed on an average BNB balance with a 4% holding limit to avoid the dominance of whales in the awarding.
This retroactive form resembles new Binance strategy, which rewards passive holders rather than social tasks or liquidity intensive actions. Participation was easy and hassle free as users only needed to hold and earn.
The format is based on previous HODLer drops, such as BounceBit and Babylon which have introduced millions of dollars of value to long-term participants in the BNB.
Understanding HODLer Airdrops: Binance’s Loyalty Engine
HODLer Airdrops program by Binance remains a dynamic reward program that is one of the most popular passive-reward programs on the exchange.
This model, as opposed to launchpools or social airdrops, pays historical BNB staking settings, which aims to provide a method to make money by merely holding and enrolling in Earn programs.
Key distinctions:
- No mandatory on-chain interactions
- Passive qualification
- Periodic snapshot-based reward calculation
- Aligned with other BNB benefits like Launchpool and Megadrop
This strategy directly strengthens BNB’s position as a core loyalty token, similar to how exchanges like OKX and KuCoin incentivize native token holding, but with deeper ecosystem integration.
Read More: Binance Unveils Plasma (XPL) With $75M Airdrop and $10B Supply Ahead
Why MMT and Why Now?
Momentum arrives during a period of revived capital activity across DeFi smart-contract ecosystems. Sui in particular has been gaining developer traction and TVL growth thanks to improved tooling and recent liquidity migrations.
The MMT token adds a ve(3,3)-inspired liquidity model, initially popularized on Fantom, signaling a push toward deeper protocol-controlled liquidity and user-aligned staking rewards.
As exchanges shift toward sustainable liquidity incentives over hype-driven farming, projects like MMT are positioning to scale using data-driven token emissions and incentive alignment.
Binance Alpha to Spot Path
MMT first appeared in Binance Alpha, the exchange’s trial-listing sandbox. Once spot trading begins, the token will move off the Alpha display list, though balances remain transferable.
The Alpha program has become an increasingly influential early-signal mechanism, hinting at stronger ecosystem filters before full spot launch.
Users in regions including the U.S., U.K., Canada, Japan, Russia, Australia, Cyprus, New Zealand, Hong Kong, and several sanctioned jurisdictions cannot participate in HODLer airdrops.