Bed Bath & Beyond Acquires Tokens.com
Bed Bath & Beyond has signed an acquisition agreement for Tokens.com, pivoting towards real estate financing and tokenized real-world assets (RWA). This strategic move aims to develop a comprehensive blockchain-focused financial platform by combining traditional financial products with blockchain-based infrastructure. Tokens.com will integrate the regulatory-compliant infrastructure of existing business units such as tZERO (security token trading platform) and GrainChain (supply chain blockchain solutions) as a wholly-owned subsidiary of the company. The platform will aggregate traditional and tokenized assets in a single interface, offering ownership, valuation, and liquidity options; tokenization, custody, and trading via tZERO, while mortgage products will be provided through partners like Figure Technologies. Users will be able to deposit funds in cash, cryptocurrencies including BTC, or stablecoins; launch is expected in mid-2026.
RWA Growth and BTC Integration Opportunities
Bed Bath & Beyond was restructured with an online focus as Beyond Inc. after its Chapter 11 bankruptcy in 2023, when its brand and intellectual property were acquired by Overstock. The RWA market has reached $24.2 billion according to RWA.xyz data, growing 300% over the past year. This growth is accelerating with the flow of BTC liquidity into RWA tokenization; tokenized assets increase onchain liquidity, opening new yield channels for BTC holders.
Similar RWA Developments
In similar moves, Telegram provided tokenized stock access, ETHZilla (ETHZ) tokenized auto loans and housing finance, and Mubadala Capital is exploring onchain strategies. This trend highlights the potential of RWA to transform mainstream finance in the BTC ecosystem.
Tokenized assets onchain. Source: RWA.xyz
Source: https://en.coinotag.com/bed-bath-beyond-acquires-tokenscom-rwa-move