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As the blockchain ecosystem continues to integrate with the sports industry, BC.GAME News announced today that it has signed on as the title sponsor of Deccan Gladiators, the three-time champions of the Abu Dhabi T10 League, for the upcoming 2025 season.
While the move marks a major milestone for both partners, it seeks to bridge the gap between Web3 brands and mainstream sports, propelling BC.GAME News for more recognition in the sporting industry.
According to the announcement, the partnership will see the logo of BC.GAME News takes center stage on the Gladiators’ jersey as it looks to tap into one of cricket’s most dynamic properties. Notably, the team stands as an icon in the industry, having reached five finals in the past six seasons and secured titles in 2021, 2022, and 2024.
Following the multiple years of successful sport sessions, The Abu Dhabi T10, being the world’s only ICC-sanctioned 10-over professional league, has become a fan favorite for its lightning-fast format and all-star rosters.
 
Building on its reputation over the past years, the 2025 season is expected to draw millions of viewers across Asia and the Middle East, with streaming and fan engagement increasingly happening via digital-first platforms.
Speaking on the partnership, Daniel Choudhary, the Director of Acquisitions at BC.GAME News said;
“The intersection of crypto and cricket is inevitable — both are communities driven by energy, innovation, and scale. Backing a team like Deccan Gladiators gives us a powerful way to connect with this momentum, on and off the field.”
The sponsorship deal signed by the company will feature interactive online content, exclusive fan drops, and cross-platform activations designed to extend the excitement of T10 cricket into the crypto-native space.
While further information on the campaign is yet to be disclosed, there are suggestions that the campaigns may include community contests, token-based experiences, and Web3-native engagement tools.