Avery Akkineni, Gary Vaynerchuk & Vayner3: Guiding Mainstream Brands Into Web3 – Most Influential 2022

She now leads a team of 60 that’s spread across offices in New York and Miami. Part of the “reinvention” was changing the name of VaynerNFT to Vayner3 (as in Web3), and focusing on a more holistic consulting approach. The scope now includes education, long-term strategy, and developing the infrastructure to support future rollouts. “The biggest demand and the biggest value-add that we’re providing is really strategic services,” says Akkineni. “The phase that most companies are in is being thoughtful, and strategic, and learning, and deciding if they’re going to make a move.” She says that 7/11, for example, is a partner they are working with to develop Web3 strategy, but they haven’t executed anything yet because “it’s not the time.”