Coinbase CEO Brian Armstrong acknowledged user experience-related challenges on the platform during the Onchain Summer event, a three-week marketing initiative by Coinbase.
Armstrong said that the team identified issues related to non-fungible tokens, decentralized apps and layer-2s.
“If we face truth, we can get motivated to improve it. These need to be first class experiences, and #OnchainSummer is a great impetus to have every employee feel that pain ourselves and fix it,” he said on Sunday in a post on social media platform X.
Coinbase staff are testing feature upgrades, he said, and asked users to provide feedback on X. Armstrong added that the functionality in Coinbase’s wallet is better than the app, but still requires enhancements.
Coinbase recently unveiled Base, its layer-2 network on the Ethereum mainnet. The launch garnered unusual success, drawing notable volume from DeFi actions and cross-chain bridge transactions. American giant Coca-Cola also revealed its NFT collection on Base.
Binance’s CEO, Changpeng Zhao, has similarly acknowledged user experience issues when the platform halted USD bank transfers earlier this year.
As crypto platforms continue to mature, they often grapple with UX issues. The combined effects of rapid evolution and limitations of the decentralized systems they interface with make these platforms less user-friendly than some web users are accustomed to, limiting broader acceptance.
Chris Ostoich, COO of Transient Labs, said that the crypto sector has for a long while treated UX as a secondary concern across various platforms. He believes that if Coinbase pioneers improvements, many others will be inspired to follow suit.
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Source: https://blockworks.co/news/armstrong-coinbase-app