Key Highlights
- Bloomberg reports Apple is preparing to integrate third-party AI platforms including Google Gemini and Anthropic Claude into Siri.
- iOS 27 is anticipated to introduce this functionality, with a preview scheduled for WWDC in June 2025.
- iPhone owners will gain the ability to select their preferred AI assistant for different queries directly through Siri.
- The tech giant may monetize this feature by collecting commission fees from AI service subscriptions purchased via integrated applications.
- Additional iOS 27 features reportedly include a dedicated Siri application and an “Ask Siri” interface button.
Apple is gearing up to transform Siri into a more versatile AI platform by welcoming rival artificial intelligence services, representing a significant strategic pivot for the technology giant.
Bloomberg’s latest report indicates this transformation will debut alongside iOS 27. The enhancement would enable applications from competing AI companies — notably Google’s Gemini and Anthropic’s Claude — to connect seamlessly with Siri, empowering users to direct their queries to their chosen service provider.
Currently, Apple maintains an exclusive partnership with OpenAI that enables ChatGPT functionality within Siri. The existing system requires user permission before Siri transfers information to ChatGPT. Apple previously hinted at expanding its AI partnerships beyond this initial collaboration — and these reports suggest that expansion is now materializing.
Apple Inc., AAPL
This expanded functionality would transform the iPhone ecosystem into a more flexible AI environment, enabling users to choose from multiple intelligent assistants instead of being restricted to a single option.
Monetization Strategy
Apple appears to have financial motivations behind this strategic shift. According to reports, the company plans to collect revenue shares from subscription fees generated through third-party AI applications that connect with Siri — mirroring its established App Store commission structure.
This approach would position Siri as a gateway for AI service distribution, with Apple functioning as an intermediary earning transaction percentages. It represents a proven business strategy for the company.
The infrastructure supporting these integrations is being built through Apple Intelligence, the company’s comprehensive AI ecosystem introduced in the previous year. Third-party developers would create compatible applications within this established framework.
June WWDC Announcement Anticipated
Apple is anticipated to unveil these capabilities during its annual Worldwide Developers Conference, scheduled between June 8 and June 12. The opening keynote presentation is set for June 8.
This conference traditionally serves as Apple’s platform for introducing upcoming versions of iOS, macOS, and related operating systems to the developer community. iOS 27 is expected to dominate the presentation.
Bloomberg cautions that these development plans remain subject to modification before the official announcement — meaning confirmation awaits Apple’s public reveal during the keynote.
Beyond the multi-AI Siri integration, earlier reports this week also mentioned plans for a standalone Siri application and a new “Ask Siri” button interface as part of the iOS 27 release.
Apple has not issued any public statements regarding these reported developments.
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