Adobe has agreed to acquire Semrush for $1.9 billion in cash, aiming to enhance its generative AI marketing tools. This deal, at $12 per share—a 77.5% premium—will integrate Semrush’s SEO and GEO capabilities into Adobe’s Experience Cloud, helping brands optimize visibility in AI-driven search environments like ChatGPT. Strategic Integration: Adobe plans to merge Semrush’s optimization […]