Adidas and StepN Go’s Partnership

• STEPN Go and Adidas is set to launch an NFT collection – STEPN GO x Adidas Genesis Sneakers on the Solana blockchain to push the boundaries of Web3.

• STEPN recently launched its public beta with the integration of the Haus System to empower users to lend sneakers to friends. 

Great news for Solana (SOL) as creators of STEPN GO, FSL, announces a continuation of its partnership with Adidas to launch an exclusive Non-Fungible Token (NFT) collection on its blockchain. According to reports, the STEPN GO x Adidas Genesis Sneakers NFT collection would mark the second phase of their year-long collaboration, which saw a similar launch in April 2024 in a strategic effort to blend fitness and digital fashion. 

Commenting on this, the co-founder of FSL, Yawn Rong, disclosed that the collaboration underscores its commitment to expanding its offering in the Web3 space. 

This next partnership phase with Adidas allows us to further integrate digital collectibles and fitness rewards. We’re thrilled to keep pushing the boundaries of what’s possible in the Web3 lifestyle space.

Researching into this innovative project, CNF discovered that the collection would be up for grabs on STEPN GO via a raffle mint on FSL’s NFT marketplace, MOOAR. 1,000 Genesis Sneakers would be available with 10,000 GMT per entry. Fascinatingly, a refund would be provided to participants who fail to win. 

STEPN GO’s Reward Program and Features

Recently, FSL creatively rewarded its loyal community through the Trailblazer Airdrop with 100 million FSL Points (100 million GMT) distributed to Genesis holders. While this appears as a token of gratitude for their long-term commitment, it also gave priority access to exclusive opportunities and upcoming mints. 

As STEPN GO continues to build on the success of its predecessor, the platform is set to launch even more exciting features in the coming months. With a focus on combining fitness, social interaction, and blockchain technology, STEPN GO offers players a unique experience where physical activity is rewarded, while adding elements like PvP competitions and enhanced social features to boost user engagement.

STEPN has continued to appeal to the community since announcing its Public Beta launch with the introduction of the Haus System, which has now become an integral feature. According to the official website, Haus enables users to lend sneakers to friends. In doing so, they share Energy and earnings, enabling STEPN Go to attract a huge audience. 

On top of this, several features and offers have been designed to reward active users, including the Fitness Level feature. Specifically, this ensures that additional earnings are provided based on consistent activities. Another reward feature – GO GAME TOKEN (GGT) is given to users who engage in fitness activities such as walking, jogging, or running. It is important to note that this token can be used in the app in periods of upgrading Sneakers and minting shoeboxes. 

According to the official statement, sustainability is designed to be the center of the platform as users are required to burn Sneakers to gain Energy. As a leading lifestyle, STEPN has more than 5.6 million registered users and has attained several high-profile partnerships with the likes of Atlético De Madrid, Steve Aoki, and ASICS.

Adidas is not new in the NFT ecosystem. In April 2023, CNF reported Adidas’s launch of Chapter 1 of its NFT collection in collaboration with multiple influencers. Similar to that, the current collection is part of its effort to expand into the metaverse ecosystem. 

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