Sofia, Bulgaria, April 2nd, 2026, Chainwire
AdEx Network, the first decentralized advertising protocol built on Ethereum in 2017, has announced its full rebrand to heyAura, a strategic transition from advertising infrastructure to an autonomous AI assistance embedded directly into Web3 wallets. The change reflects both a unified identity around its heyAura framework and simplifying user interaction with increasingly complex crypto environments.
After operating through multiple Web3 market cycles since 2017, the company is repositioning itself around AI-powered wallet-native agents. The move stems from a growing gap between the volume of on-chain data available to users and their ability to act on it efficiently. Crypto ecosystems continually expand, however, users are often left with fragmented tools and unnecessary risks due to a lack of contextual guidance.
“Users today operate in increasingly complex environments. They are exposed to more data than ever before, yet still miss opportunities, take unnecessary risks, and rely on fragmented tools,” stated Dimo Stoyanov, Co-founder of Adex/heyAura. “Current interfaces were never designed to provide context or direction. Solving this became a natural extension of the original mission.”
The core of the change is driven by heyAura, an AI assistant embedded directly within Web3 wallets. Through natural language interaction, users can execute complex on-chain actions without needing to navigate multiple interfaces or protocols. The assistant enables users to identify and act on DeFi yield opportunities, execute conditional trades based on market triggers, split large transactions to minimize slippage, batch dust tokens, process external data inputs, and revoke risky smart contract approvals.
The system operates on a human-oversighted autonomy model, where users define intent and approve execution while heyAura handles the operational complexity. Combined with Account Abstraction, this allows multiple AI-generated actions to be bundled and authorized with a single signature, reducing friction in on-chain interactions.
A key component of heyAura’s approach is its native wallet integration. The AI is designed to function directly within wallets, providing full contextual awareness of a user’s portfolio, positions, and transaction history without requiring access to private keys. The first deep integration is planned with Ambire Wallet, with additional support for wallet providers, protocols, and third-party builders to integrate the AI layer into their own ecosystems.
heyAura is also building support for locally run AI models, ensuring sensitive account data can remain on-device. For users leveraging remote models, the system incorporates privacy-preserving techniques to safeguard personal and financial information.
These developments are a continuation of the company’s long-term evolution and trajectory, moving from a decentralized advertising network to an expanded AI infrastructure designed to actively assist users in managing and optimizing their on-chain activity.
About heyAura
heyAura (formerly AdEx Network) is a Web3 company building AI agent infrastructure for crypto wallets. Since 2017, the team has shipped a decentralized advertising network, scaled the $ADX token through multiple market cycles, and developed AURA — an AI framework for autonomous on-chain action. heyAura is the next stage of that work: a proactive AI assistant that understands and acts on a user’s full portfolio context, with privacy and human oversight at its core.
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