Warby Parker’s store in Union Square, NYC. Courtesy of Warby Parker In 2010, five New York City-based customers entered the apartment of Neil Blumenthal, a cofounder and current Co-CEO of Warby ...
Tag: Warby Parker
The Changing DTC Market Looks For Customers In New Places
Photo by: STRF/STAR MAX/IPx 2021 4/20/21 A Warby Parker store is seen in Brooklyn, New York. STRF/STAR MAX/IPx It is very expensive to acquire customers. Anytime. For a while, the Direct-to- Consumer ...
Store Expansion May Not Be A Slam Dunk For Struggling Digitally Native Brands
Photo by: STRF/STAR MAX/IPx 2020 12/15/20 Big Business in New York City. STRF/STAR MAX/IPx Warby Parker’s disappointing earnings report today is just more evidence of what I call the profitless prospe...
After Earnings Whiff, Maybe Warby Parker Can Learn Something From Old-School DTC Brands
Photo by: zz/STRF/STAR MAX/IPx 2020 12/15/20 Here, a Warby Parker Eyeglasses store. (NYC) zz/STRF/STAR MAX/IPx Warby Parker is the latest “digitally native vertical brand” (DNVB) to disappoint investo...