Viewership Is Falling, Rates Are Rising, Yet Advertisers Still Flock To The Super Bowl

  Valerio Rosati/Alamy Stock Photo Return on investment is only one metric that companies consider when they decide to spend millions for a 30-second spot during the big game. By Jabari Young The numb...

‘The Last Of Us’ Viewership Keeps Going Up Every Week, Which Just Doesn’t Happen

The Last of Us Netflix The Last Of Us had a blockbuster third episode this week, but before anyone even knew it was going to be that good, they had shown up to tune in. HBO is reporting that The Last ...

‘The Last Of Us’ Lands HBO’s Biggest Episode 1 To 2 Viewership Jump Ever

The Last of Us HBO In case you needed any more evidence that HBO’s The Last of Us is the storied channel’s latest breakout megahit, here’s a fun new bit of data to join its rave reviews and high premi...

Amazon And ESPN Lag Behind Networks On NFL Viewership, Ratings Reveal

Topline Ratings for Amazon and ESPN’s respective primetime NFL broadcasts lagged behind those of its competitors, as the e-commerce giant turned streamer and the Disney subsidiary each struggle to kee...

Netflix Reportedly Isn’t Meeting Viewership Expectations For Some Advertisers

Topline Netflix is not meeting viewership expectations for some advertisers and is allowing some companies to take payments back for ads that have not yet run, Digiday reported Thursday, less than two...

Jimmy Kimmel Cuts Ad For Cortez Masto In Nevada After Acknowledging His Political Bits Have Dented His Viewership

Topline Comedian Jimmy Kimmel endorsed Sen. Catherine Cortez Masto (D), both graduates of the same Las Vegas high school, in the race for the Nevada Senate on Friday–wading into the midterm election a...

ESPN Finds Viewership Success With Updated MLB Wild Card Series

ESPN saw significant viewership numbers for the 2022 MLB Wild Card Series. (Photo by David J. … [+] Griffin/Icon Sportswire via Getty Images) Icon Sportswire via Getty Images One of the lesser s...

‘The Midnight Club’ Season 2 Is At Risk, Given Its Viewership

The Midnight Club Netflix Fans of Mike Flanagan and his newest show, The Midnight Club, may need to start pressuring Netflix a bit to greenlight season 2 of the show, as current trends indicate it mig...

England women’s soccer viewership is soaring. Will sponsorship follow?

Frida Maanum of Arsenal in action during the FA Women’s Super League match between Arsenal and Tottenham Hotspur at Emirates Stadium on Sept. 24, 2022 in London. Naomi Baker – The Fa | The...

‘House Of The Dragon’ Episode 2 Viewership Was Even Higher Than Record-Breaking Premiere

Topline The same-day viewership for the second episode of House Of The Dragon increased 2% compared to last week’s record-breaking premiere, HBO said Monday, as the Game Of Thrones spin-off becomes a ...

Streaming Viewership Surpasses Cable For First Time, Nielsen Says

Topline Led by Netflix, streaming platforms captured a record 34.8% of all television views in July, according to Nielsen’s monthly ratings report, marking the first time that streaming has surpassed ...

MLB Rules Prime Time, Even With Regional Sports Network Viewership Flat Year-Over-Year

The Yankees have the largest numbers, but the biggest increase in television household impressions … [+] at the All-Star break goes to the Texas Rangers (Photo by Nick Laham/Getty Images) Getty ...

Why ‘Ms. Marvel’ Viewership Is Reportedly Much Lower Than Other MCU Series

Ms. Marvel Disney Ms. Marvel is the best-reviewed series in Disney Plus’s MCU, and now just 1% shy of being the highest scoring show or movie, outside of Black Panther. But early reports are coming in...

‘Stranger Things 4’ Sets Netflix Viewership Record In Opening Weekend

Topline The first part of the fourth season of Netflix’s Stranger Things had the biggest opening weekend for an English-language show on the platform, the streaming service said Tuesday. : (L-R) David...

IndyCar’s TV Viewership Highest In 19 Years Could Spark Increase In Indianapolis 500 TV Rating

Scott Dixon leads the field into Turn 1 at the start of the 105th Indianapolis 500 on May 30, 2021 INDYCAR Photo Viewership for the first three IndyCar races this season is the highest in 19 years. Th...

In Broadcast Bow, CMT Music Awards 2022 See Viewership Soar To New High

Miranda Lambert performs “If I Was a Cowboy” at the CMT Music Awards. ASSOCIATED PRESS The big winner at this year’s CMT Music Awards may not have been an individual artist but the awards ...

ESPN Poised To Have The Highest U.S. Formula 1 Viewership, Ever

The 2021 U.S. Grand Prix saw huge crowds in attendance. ESPN is reaping the rewards of having the … [+] global racing series. (AP Photo/Darron Cummings, Pool) ASSOCIATED PRESS The increased popu...

ESPN Sees Highest F1 Viewership Since 1995 With 2022 Bahrain Grand Prix

The exciting 2022 Bahrain Grand Prix that saw moments of back and forth racing between Charles … [+] Leclerc and Max Verstappen drew big numbers on ESPN. (Photo by Mazen MAHDI / AFP) (Photo by M...

‘Reacher’ Is Amazon’s Biggest Hit, Putting Up Netflix-Sized Viewership Numbers

Reacher Amazon While Nielsen isn’t exactly the speediest of metrics in the streaming era these days, its measurements have some good news for fans of Reacher, the recent Amazon Prime hit that is more ...

Why Do Sports Rights Continue To Go Up While Viewership On Games Goes Down?

Photo by Justin Setterfield/Getty Images. Getty Images Broadcast rights for most sporting events continue to soar, despite the fact that viewership continues to decline. This trend has been exacerbate...

Dr. Dre’s Super Bowl Halftime Show Viewership Soars To 29 Million Households

From left, Eminem, Dr. Dre, Mary J. Blige and Snoop Dogg perform during halftime of Super Bowl LVI. ASSOCIATED PRESS With a surge of star power that spanned generations, Sunday night’s Super Bowl half...