Warner Bros. Discovery has signed a deal with VideoAmp to measure its audience as an alternative means of data for advertisers, the companies announced Tuesday. The contract is a significant moment f...
Tag: Videoamp
Four Questions For Michael Parkes, President VideoAmp
Michael Parkes, President of VideoAmp VideoAmp VideoAmp, an ad tech and audience measurement software company was founded in 2014. In recent years with Nielsen under pressure from advertisers and medi...
Nielsen Rivals Have Been Upgrading Their Capabilities
Tunity recently acquired by iSpot.TV measures out-of-home viewing using an app. Tunity In the first few months of 2022 there have been a flurry of acquisitions and partnerships among several Nielsen N...
Networks And Advertisers Are Looking To Replace Nielsen
For next months Winter Olympics, NBCU will be evaluating the audience data from iSpot.TV along with … [+] Nielsen. (Photo by Han Haidan/China News Service via Getty Images) China News Service vi...