SAXX Underwear Signs South Carolina Football Team To NIL Deal

SAXX Underwear inked a six-figure NIL deal with the South Carolina Gamecocks football team. Courtesy of SAXX Underwear SAXX Underwear likes to have fun with its marketing around men’s underwear, and h...

How PussyDAO Is Using Solana NFTs to Sell Physical Underwear

In brief PussyDAO is a new Web3 startup that plans to sell Solana-based NFTs that can be redeemed for physical panties and other goods. It was started by Izzy Howell, formerly head of growth at Cypher...

Kimberly-Clark takes a majority stake in period underwear company Thinx

Kimberly-Clark Corp. KMB, +2.52% said Friday that it has taken a majority stake in Thinx, a company specializing in washable, menstruation underwear. Thinx undergarments are made to absorb wetness and...