Babies R Us Being Reborn With New Flagship Store

An artist’s rendering of the planned Babies R Us store at American Dream mall. WHP Global The licensing and brand management firm that controls the Toys R Us brand is bringing back another membe...

Toys R Us Owner WHP Bets On Retail Again With $260m Express Stake

Express wants to transform from mall staple to an international brand following its WHP tie-up. (AP … [+] Photo/Andrew Harnik) Copyright 2020 The Associated Press. All rights reserved Fashion ap...

Hot Toy Or Not? Now Is When The Toy Game Gets Serious

The Toys R Us float in this year’s Macy’s Thanksgiving Day Parade, Geoffrey’s Dazzling Dance Party, … [+] is expected to drive sales in the 451 Macy’s stores that have ad...

Macy’s Partnership Signals A Brand New Future For Toys R Us

Jeff Gennette, Chairman & CEO of Macy’s, Inc. poses with Toys R Us mascot Geoffrey at the unveiling … [+] of the Toys R Us flagship shop at Macy’s Herald Square on October 13, 2022 in ...

Macy’s New Toy Shops Could Be A Winning Play This Christmas

A Macy’s Toys “R” Us shop in Jersey City, N.J. The new owners of the Toys R Us brand plan to have … [+] toy shops in all Macy’s department stores by mid-October. (Photo b...

Toys R Us Marketing Campaign Goes Global With World Tour For Geoffrey

Toys R Us is kicking off the Geoffrey world tour at the U.S. flagship at American Dream mall in East … [+] Rutherford, N.J. Michael Simon/startraksphoto.com/Courtesy of WHP Global The reborn Toy...