Athlete Investors Can’t Save Tonal’s Falling $500 Million Valuation

LeBron James for Tonal Tonal Tonal, the strength training home fitness company with several professional athlete superstars on its cap table is now seeking more funds at a valuation of only at a valua...

Peloton competitor Tonal cuts 35% of jobs ahead of possible recession, IPO

Tonal in-home fitness. Source: Tonal Tonal, the connected fitness equipment maker that counts tennis superstar Serena Williams and Amazon‘s Alexa fund as backers, is cutting 35% of its workforce...

Serena Williams to star in Tonal ad targeting women

Tonal, known for its $2,995 at-home gym, is using a Super Bowl ad to make a point to women that they can use strength training equipment just like men. A new campaign starring tennis champion Serena W...