Monica Puig Joins Athleta’s Tennis Movement, Part Of Larger The Power Of She Collective

Monica Puig joins Athleta’s push into tennis. Athleta Athleta is suiting up for tennis. The brand is doing so via a partnership with the USTA, a brand-new 2023 tennis-specific collection and now...

Uomo Sport Embracing Italian Fashion As Tennis Presence Grows

Uomo Sport brings Italian fabrics and details to technical and lifestyle tennis fashion. Uomo Sport Steven Siebert embraced a love of tennis fashion in the 1970s. Italian tennis fashion, to be specifi...

Sloane Stephens Enjoys ‘Collaborative’ Nature Of New Free People Movement Sponsorship

Sloane Stephens signed with Free People Movement for her on-court apparel. Free People Not only does Free People Movement want Sloane Stephens’ insight on apparel, but they actively pursue it sa...

Dunlop Improves Comfort On Power-Focused FX Tennis Racket

The new Dunlop FX tennis racket improves comfort on the power-focused design. Dunlop The goal of the revamped Dunlop FX tennis racket line is to increase comfort while improving the already establishe...

Free People Movement Enters Professional Tennis With A Focus On Gear For All Levels

Sofia Kenin helps Free People Movement enter into the tennis space more aggressively. Free People Movement The evolution of Free People from fashion label to sponsoring a major tennis tournament winne...

At 21 Years Old, World No. 1 Iga Swiatek Is Still Learning The Business Of Tennis

Iga Swiatek of Poland plays a forehand during French Open at Roland Garros on June 4, 2022 in Paris, … [+] France. (Photo by Adam Pretty/Getty Images) Getty Images With two major championship te...

Reigning Champ Embracing Tennis, Launches Prince Collaboration

The new Reigning Champ v Prince collaboration offers a 10-piece collection that includes an Original … [+] Graphite 107 racket. Reigning Champ Tennis has long offered a meaningful inspiration fo...