Starbucks’s web3 Odyssey is seeing early signs of success, BofA says

Starbucks’s Odyssey program, an extension of Starbucks Rewards that seeks to expand brand loyalty in the virtual world, is seeing encouraging signs of early success, Bank of America said.  ...

Here’s how you can join Starbucks’s 2022 NFT waitlist

Starbucks has announced its first foray into web3 technology with the launch of Starbucks Odyssey later this year. The coffee entity joins other big brand names in the rapidly growing Web3 ecosystem. ...