Coca-Cola Phasing Out Green Sprite Bottles Over Environmental Concerns—Here’s Why

Topline Coca-Cola will discontinue Sprite’s iconic bottles made of green plastic next week, a move the company says will make the soda bottles easier to recycle, as government officials pressure food ...

Can Releasing An Album Enhance A Brand’s Value? Mastercard’s About To Find Out

The Mastercard logo seen displayed on a smartphone SOPA Images/LightRocket via Getty Images No longer a nascent phenomenon, sonic branding continues to gain ground as a foundational strategy for compa...