NBA legend Shaquille O’Neal warns Lakers not to trade Lebron James

Four-time NBA champion Shaquille O’Neal issued a stark warning to the Los Angeles Lakers Monday, saying despite an abysmal season, it would be a huge mistake to trade the team’s biggest su...

Russia suspended from international soccer over Ukraine invasion

Russia’s Aleksandr Erokhin in action with Cyprus’ Grigoris Kastanos, Gazprom Arena, Saint Petersburg, Russia, November 11, 2021. Anton Vaganov | Reuters Russia’s soccer teams were su...

Derek Jeter steps down as Miami Marlins CEO, sells stake in the team

Derek Jeter, along with Bruce Sherman, hold their first press conference as Miami Marlins owners on Tuesday, Oct. 3, 2017. Miami Herald | Tribune News Service | Getty Images Derek Jeter is stepping do...

Kanye West Changed Music And Fashion. Are Sports Next?

NEW YORK, NY – AUGUST 28: Kanye West performs at the 2016 MTV Music Video Awards at Madison Square … [+] Gareden on August 28, 2016 in New York City. (Photo by John Shearer/Getty Images fo...

Roman Abramovich hands Chelsea ‘stewardship’ to club’s charity trust

Roman Abramovich, Owner of Chelsea celebrates with The FIFA Club World Cup trophy. Michael Regan – Fifa | Fifa | Getty Images Roman Abramovich has handed “stewardship and care” of Ch...

With Ukraine Under Attack, The Sports World Cuts Ties With Russian Sponsors

Darko Churlinov of FC Schalke 04 gestures during a match on February 18, 2022. After Russia invaded … [+] Ukraine this week, German soccer team announced that Gazprom, the Russian oil giant, wil...

Owners could delay Opening Day if no labor deal by Monday

An official MLB baseball sits on top of an MLB game-used base with a lock and chain around it to represent the lockout between Major League Baseball (MLB) and the Major League Baseball Players Associa...

CNBC interview on new HBO show ‘Game Theory’

Bomani Jones onstage during “Colin In Black And White”, Netflix, And Dreamville Present Path To Power Summit at Clark Atlanta University on November 04, 2021 in Atlanta, Georgia. Paras Gri...

Innovative Solution for Decentralized Sports Betting

Dexsport – Revolution in the Decentralized Betting Industry The expansion of the Internet and its constant development has opened doors for many innovative ideas. This is why decentralized sports bett...

Why Do Sports Rights Continue To Go Up While Viewership On Games Goes Down?

Photo by Justin Setterfield/Getty Images. Getty Images Broadcast rights for most sporting events continue to soar, despite the fact that viewership continues to decline. This trend has been exacerbate...

Hip-hop star Jim Jones talks equity, opportunity for his software firm

Hip-hop entertainer Jim Jones says he has a $1 billion idea — and now he’s seeking investors for his software company, Quarantine Studios. Jones spoke with CNBC sports business reporter Jabari Y...

Champions League final moved to Paris after Russian invasion of Ukraine

This image, from 2016, shows the Stade de France in Saint-Denis, France. Tf-images | Defodi Images | Getty Images UEFA has moved the Champions League final on May 28 to Paris from St Petersburg, follo...

Authentic Brands Group takes majority stake in David Beckham’s brand

Retail and entertainment conglomerate Authentic Brands Group announced Thursday it has entered into a partnership to co-own and oversee David Beckham’s global brand. Authentic Brands declined to...

After Sports And Gaming, FTX Eying $300 Billion Luxury Goods Market

Crypto Exchange FTX has seen significant expansion over the past 12 months, foraying into the areas of gaming and sports. Now the Crypto Exchange is eying partnerships in the luxury goods market and i...

Why pro sports have never had a Black commissioner

Big Ten Commissioner Kevin Warren looks on during the Big Ten Championship Trophy ceremony Game after the Michigan Wolverines defeated the Iowa Hawkeyes 42-3 on December 04, 2021, at Lucas Oil Stadium...

Jack Nicklaus, Justin Thomas team up to launch ultra luxury Florida golf community

Rendering of Panther National Clubhouse Courtesy: Panther National A golf legend and a one of the PGA’s hottest young stars are teaming up to create a luxury golf community in Palm Beach County,...

Adam Young’s Digital Marketing Tools Drive Event Tickets Center’s $100 Million+ Annual Sales

Adam Young, CEO of Event Tickets Center . What can one man build by learning how to combine an emotion driven irrational market with increasingly sophisticated digital marketing? Adam Young brought hi...

How risky crypto tie-ups have shaken up pro sports dealmaking 

Quick Take A glut of crypto sponsorship deals has taken the sports world by storm, as organizations look to new avenues for post-COVID cash generation. The rush to get cash through the door has led to...

Olympic speed skater Apolo Ohno’s career pivots amid Great Resignation

U.S. speed skater Apolo Ohno competes in the 2010 Winter Olympics at Pacific Coliseum in Vancouver, Canada. Jamie Squire | Getty Images Sport | Getty Images When Olympic speed skater Apolo Ohno hung u...

Motorcycle expert turns passion project into sports analytics platform on blockchain

Skill sets gained from working on trading strategies, technology, data science and a personal passion for motorcycle racing made Scott Robinson launch a sports analytics platform. With a bit of blockc...

Sports Betting Could Come To Milwaukee By Year’s End

MILWAUKEE – SEPTEMBER 19: Potawatomi Hotel and Casino at night on September 19, 2014 in Milwaukee, … [+] Wisconsin. (Photo By Raymond Boyd/Getty Images) Getty Images Milwaukee residents co...

BuyTheBroncos DAO aims to raise $4 billion to buy Denver Broncos

DENVER — The Denver Broncos are up for sale, and a group of crypto enthusiasts is aiming to raise more than $4 billion using a decentralized autonomous organization, or DAO, to make it their own. You ...

Is Crypto Taking Over Sports Sponsorship?

Sports Sponsorship, one of the most important tools for the brand awareness of global companies, has changed the fortune of several organizations in the past few decades. In the world of globalization...

Red Bull Racing Partners With Bybit, F1 Team Says It’s the ‘Largest per Annum Crypto Sports Deal to Date’ – Bitcoin News

Red Bull Racing (RBR) has announced the cryptocurrency exchange platform Bybit has joined RBR as a principal team partner. According to the announcement, RBR says the deal is the “largest per annum cr...

More than 112 million viewers tune in

Los Angeles Rams’ Von Miller celebrates with the Vince Lombardi Trophy after winning Super Bowl LVI. Mike Segar | Reuters Super Bowl ratings rebounded from last year’s low, but the Nationa...

Sotheby’s to accept crypto for sports memorabilia NFT sale for first time

advertisement The centuries-old art auction house Sotheby’s announced on Tuesday that it will accept cryptocurrency payments for an auction including a sports memorabilia non-fungible token (NFT) sale...

Chess Players Win Bitcoin Prize as Crypto Penetrates More Sports

Chess grandmasters have never been happier. In a recent chess tournament, prizes included crypto and an NFT trophy. This is just one example of how crypto companies are now starting to sponsor huge sp...

How much athletes at Beijing Olympics get for winning medals

Gold medalist USA’s Nathan Chen celebrates at the Beijing 2022 Winter Olympic Games on February 10. Sebastien Bozon | AFP | Getty Images The 2022 Winter Olympics is well underway in Beijing, and...

NFL sponsors Nike, Pepsi dominate 2022 Super Bowl exposure

Von Miller #40 of the Los Angeles Rams holds up the Vince Lombardi Trophy after Super Bowl LVI at SoFi Stadium on February 13, 2022 in Inglewood, California. The Los Angeles Rams defeated the Cincinna...

The Greatest Superbowl Halftime Controversy Since Janet And Justin Exposes Cracks In The Dance Industry

MINNEAPOLIS, MN – FEBRUARY 04: Halftime performance with numerous field cast during the 2018 Pepsi … [+] Super Bowl LII Halftime Show. (Photo by Rob Carr/Getty Images) Getty Images  This y...

Erin Andrews On Honoring 56 Women In Sports With Crown Royal For The Super Bowl

Fox Networks reporter Erin Andrews works during the first half of an NFL football game between the … [+] Philadelphia Eagles and the Tampa Bay Buccaneers on Thursday, Oct. 14, 2021, in Philadelp...

Big Game 56? Why Some Sports Betting Companies Are Not Calling It The ‘Super Bowl’

INGLEWOOD, CA – FEBRUARY 8: A view of the Super Bowl sign outside SoFi Stadium during Super Bowl LVI … [+] media availability day on February 8, 2022 in Inglewood, CA before Sundays game b...