Canadian crypto exchange Bitbuy’s upcoming Super Bowl ad has a different vibe than the company’s 2022 spot after an eventful year shook the industry. Bitbuy is expected to be among the onl...
Tag: sports marketing
Dr Pepper’s ‘Fansville’ Returns For 2022 College Football Season
Alabama quarterback Bryce Young is featured in Dr Pepper’s latest edition of Fansville Dr Pepper Dr Pepper, ongoing sponsor of the College Football Playoff and presenting sponsor of the College ...
Naomi Osaka’s Kinlò Signs Five Athletes To NIL Deals
Deja Kelly, Reilyn Turner, Robert Dillingham, Xolani Hodel and Ziyah Leigh have all signed NIl deals … [+] with Naomi Osaka’s skincare brand Kinlò Naomi Osaka’s functional suncare brand Ki...
Learfield And Zips Car Wash Announce First Multi-School, Co-Branded NIL Campaign
Zips will partner with multiple universities and college athletes through a sponsorship agreement … [+] with Learfield. Learfield A new multi-year sponsorship agreement by Zips Car Wash through ...
Deshaun Watson Will Be Untouchable For Endorsements For ‘One Year Or More’
Cleveland Browns quarterback Deshaun Watson missed the 2021 NFL season following allegations of sexual misconduct. Diamond Images/Getty Images Once upon a time, Deshaun Watson was considered the futur...
Behind MLB’s Affinity For The PGA Tour
ST ANDREWS, SCOTLAND – JULY 14: Cameron Young of the USA during Day One of The 150th Open at St … [+] Andrews Old Course on July 14, 2022 in St Andrews, Scotland. 14/07/22 – The Open...
Cavinder Twins, Stars On TikTok And Basketball Court, Are Nearing $2 Million In NIL Deals, With More Ahead
Haley and Hanna Cavinder signed their first endorsement deals on July 1, 2021, the day the NCAA’s new name, image and likeness policy went into effect. John Lamparski/Getty Images One year ago, ...