Plus500 New Branding Strategy, May Cut Its Sports Sponsorship

In a interview conducted last month, Plus500 hinted it may cut its sponsorship in various sports. Atlético de Madrid was not directly mentioned. Elad Even-Chen, Plus500 CFO affirmed that from 2013 to ...

Hiring Equity, Fan Engagement, And Measuring Sponsorship ROI Among Day 1 Themes At 2022 MIT Sloan Sports Analytics Conference

How companies like HIVE estimate the sponsorship value of pre and post media exposure SoFi received … [+] from being the host venue for Super Bowl LVI was among numerous topics covered at Day 1 ...

OKX Latest Bitcoin Exchange to Lean Into Sports Marketing With Manchester City Sponsorship

OKX , a spot and derivatives cryptocurrency exchange, is the latest in the industry to leap into the sports world. The company recently signed a sponsorship deal with the Premiere League Champions at ...

Everton suspend sponsorship deals with three Russian companies

The Russian billionaire Alisher Usmanov photographed in Moscow, Russia, on March 19, 2015. Sasha Mordovets | Getty Images News | Getty Images Everton have suspended all commercial and sponsorship acti...

MLS Giant D.C United Enters Sponsorship Partnership With Prominent XDC Network

Numerous sectors have begun to use blockchain, but sports seem to be leading the charge. There are several reasons why blockchain has taken off in the sports industry, but the introduction of non-fung...

How Analysts Expect Crypto Sports Sponsorship Spend To Reach $5B In Less Than Five Years

Nielsen has been in existence for nearly a century, and is widely considered one of the most respectable names in data and market measurement, particularly around TV and media viewership and related a...

Two European Football Clubs Terminate Sponsorship Deals with Bitci

Sporting Lisbon, a Portuguese soccer club, and Spezia, an Italian football team, announced on Thursday that they have cancelled their sponsorship deals with Bitci, a Turkish cryptocurrency exchange. L...

FC Barcelona Gives ‘Unethical’ Crypto Sponsorship Deal the Boot

Crypto businesses are snapping up sporting sponsorship deals all over the world, but FC Barcelona has bucked the trend by rejecting a $80M offer from an unnamed crypto exchange. The President and boar...

FC Barcelona rejects a $79 million crypto sponsorship deal

TL;DR Breakdown FC Barcelona has rejected a $79 million sponsorship deal from a crypto firm over ethical concerns. The club was worried about the potential negative impact that such a partnership coul...

Phil Mickelson Apologizes For Saudi Golf League Comments As KPMG Ends Long-Time Sponsorship

Topline Pro golfer Phil Mickelson apologized Tuesday following backlash from his recently released comments on the “Super Golf League,” a Saudi-funded competitor to the PGA, issuing the statement the ...

FC Barcelona Rejects “Unethical” Cryptocurrency Sponsorship Deals

Alex Dovbnya Cryptocurrencies dangled huge sums of money in front of Barcelona, but the professional soccer club has rejected their lucrative offers Spanish professional soccer club Barcelona has pass...

Nerd Street Esports Signs Multi-Million Sponsorship with FTX US Crypto Exchange

Nerd Street Gamers, a national esports platform based in Philadelphia, announced a partnership with FTX US, a major US-regulated crypto exchange on Thursday. As part of the deal, FTX US will sponsor t...

Crypto Exchange Bitget Signed a Sponsorship Deal With Soccer Team Galatasaray

The Singapore-based cryptocurrency platform became an official sponsor of the Turkish soccer club Galatasaray. The latter will feature the company as its crypto partner on multiple platforms and media...

Swyftx and Aussie National Rugby League sign major sponsorship deal

Swyftx CEO Ryan Parsons said that the mass appeal of sport means it’s a hugely important way for exchanges to announce themselves Swyftx is a Brisbane-based crypto exchange Swyftx is registered in Aus...

Is Crypto Taking Over Sports Sponsorship?

Sports Sponsorship, one of the most important tools for the brand awareness of global companies, has changed the fortune of several organizations in the past few decades. In the world of globalization...

Swyftx signs major sponsorship deal with Aussie National Rugby League

Brisbane-based crypto exchange Swyftx has penned a major three-year sponsorship deal with the Australian National Rugby League (NRL). Swyftx is registered in Australia and New Zealand and offers tradi...

Bybit Signs The Largest Ever Sponsorship Deal With Redbull’s F1 Team

Bybit has announced the first-ever Formula One sponsorship deal with Oracle Red Bull Racing. The Singaporean crypto company will be backing its efforts to become a top team in motorsports, jumpstartin...

Bybit signs $150m sponsorship deal with Red Bull

TL;DR: Breakdown Red Bull signs partnership deal with cryptocurrency exchange Bybit Bybit becomes the “Official Energy Drink” of the racing team and will have branding exposure at all FOM events The t...

Red Bull Racing Signs $150M Sponsorship With Crypto Exchange Bybit

Formula 1 team Oracle Red Bull Racing has signed a record-breaking sponsorship deal with cryptocurrency exchange Bybit. In an announcement, the team revealed that the three-year sponsorship deal, repo...

Singapore’s Bybit offers record $150M sponsorship to Red Bull’s Formula 1 team

Singapore-based crypto exchange Bybit inked a deal with Oracle Red Bull Racing to sponsor the latter’s Formula 1 team for a total of $150 million over three years. The $50 million per annum deal is so...

PayRetailers Secures Sponsorship of Super Liga Americana of Rugby

PayRetailers, a leader in cross-border payments for Latin America, has entered into a sponsorship agreement with the Super League of American Rugby (SLAR) for its 2022 season, becoming the first inter...

Terra Secures Sports Sponsorship Deal With MLB’s Washington Nationals

In what can likely be labeled as the first DAO vote on a sports sponsorship deal in history, Terra has formally announced their new sports sponsorship deal with Major League Baseball’s Washington Nati...

Terra and Washington Nationals Ink Sponsorship Deal

Key Takeaways Terra Labs has partnered with the MLB team the Washington Nationals in a $38 million sponsorship deal. The pro baseball team’s stadium will add Terra to its branding and accept Ter...

Terra Signs 5-Year, $40M Sponsorship Deal With MLB Team Washington Nationals

Not long after Crypto.com bought the naming rights to the former Staples Center in Los Angeles, Terra has announced a sponsorship deal with Major League Baseball’s Washington Nationals using $40 milli...

Baseball team Washington Nationals inks sponsorship deal with Terra

advertisement The decentralized autonomous organization (DAO) underpinning the Terra ecosystem has struck a sponsorship deal with the Washington Nationals, a professional baseball team in the US. Acco...

Manchester United Set to Showcase Tezos Blockchain Shirt Sponsorship

Tezos is not unfamiliar with the sports industry as the blockchain has already established multiple deals with professional teams. Now, the network has taken the initiative to allegedly strike a deal ...

Jeff Gordon And Alex Bowman Talk About New Canned Cocktail Sponsorship, As NASCAR Season Kicks Off

MARTINSVILLE, VIRGINIA – OCTOBER 31: Alex Bowman, driver of the #48 Ally Chevrolet, is congratulated … [+] by Jeff Gordon, Vice Chairman of Hendrick Motorsports after winning the NASCAR Cu...

Terra (LUNA) Holders Approve New Sports Sponsorship Deal

It’s not often that we see a DAO vote on a multi-year, $40M protocol spend on a sports sponsorship. Terra holders have been voting on just that this week, however, in what’s seemingly a first-of-its-k...

England’s Manchester United Set to Unveil Tezos Blockchain Shirt Sponsorship, Report – Blockchain Bitcoin News

Tezos blockchain has reportedly agreed to a training kit sponsorship with Manchester United in a deal that will see the latter receive over $27 million per year. This deal adds to Tezos’ growing list ...

Manchester United, Tezos Set for Multi-Year $27M Sponsorship Deal

Manchester United is set to unveil a multi-year sponsorship deal with crypto network Tezos, per The Athletic.  Both parties have reportedly agreed to a deal worth over $27 million per year, and Tezos ...

Manchester United Unveils a Training Kit Sponsorship With Tezos

The professional British soccer team – Manchester United – inked a $27 million deal with the blockchain platform Tezos. As a result, the club will put the latter’s logo on its training apparel. Tezos ...

Tezos Secures Sponsorship Deal With Manchester United

It’s been a pretty productive start to 2022 for Tezos, particularly when it comes to new partnerships. While the blockchain had it’s most notable deal up until last year with Red Bull’s F1 racing team...