With the collapse of FTX, their stadium naming rights have voided, which could have implications for other crypto sporting sponsorships. Sam Bankman-Fried’s cryptocurrency exchange became one of the m...
Tag: Sponsorship
Mercedes suspends sponsorship deal with FTX – crypto.news
Luxury automobile brand Mercedes has suspended its partnership with FTX; removes logos from F1 cars. Mercedes suspends deal with FTX World-class German car company Mercedes has suspended its Formula 1...
Blockchain Startup Chain Inks Web3 Sponsorship Deal With Miami Heat
“Our goal is to help these teams in tandem break through into Web3 and bridge their existing client and fan base into crypto,” Chain CEO Deepak Thapliyal told CoinDesk. “We are not evaluating what oth...
Stifel’s Title Sponsorship Of U.S. Alpine Team Is Most Significant U.S. Ski & Snowboard Team Naming Deal Ever
ST MORITZ, SWITZERLAND – FEBRUARY 18: Mikaela Shiffrin of The United States competes in the first … [+] run of the Women’s Slalom during the FIS Alpine World Ski Championships on Feb...
England women’s soccer viewership is soaring. Will sponsorship follow?
Frida Maanum of Arsenal in action during the FA Women’s Super League match between Arsenal and Tottenham Hotspur at Emirates Stadium on Sept. 24, 2022 in London. Naomi Baker – The Fa | The...
Sorare Leverages Sports Fan Engagement In Crypto Sponsorship Deals ⋆ ZyCrypto
Advertisement     Crypto companies are leveraging the rise of growing global sports fan engagement. According to the Nielsen 2022 global sports marketing report, the n...
Spain In Curious Limbo Amid Jorge Vilda Problem And Sponsorship Rise
Spain’s women’s players have complained against the sporting project led by coach Vilda. Getty Images Jorge Vilda, the coach of Spain’s women’s soccer team, is putting on a brave face. As ...
New Biden Private Sponsorship Refugee Program Could Tackle Inflation
William “Bill” Ackman, founder and chief executive officer of Pershing Square Capital Management LP, … [+] proposes immigration to solve the inflation problem. Photographer: Chris Ra...
New England Patriots ink sponsorship deal with crypto firm Chain
Crypto firm Chain signed a multi-year deal to be an official blockchain and web3 sponsor for the New England Patriots football team. The company also will sponsor soccer team New England Revolution, G...
Young Nascar Driver Scores Another Big-Time Sponsorship
DAYTONA BEACH, FLORIDA – FEBRUARY 12: NASCAR driver Ryan Vargas poses for a photo at Daytona … [+] International Speedway on February 12, 2021 in Daytona Beach, Florida. (Photo by Jared C....
Chain Strikes Sponsorship Deal With New England Patriots
Deal with Patriots owner Robert Kraft-founded company to lead to “cutting-edge” experiences around Gillette Stadium Blockchain.com’s partnership with the Dallas Cowboys in April was the first deal bet...
Sports sponsorship is helping legitimize crypto in Australia — Coinjar exec
The sponsorship of high-profile sports and teams may be key to legitimizing the crypto industry to the general masses, according to Luke Ryan, Head of Content at Australian crypto exchange CoinJar. In...
BC.GAME Enters Into Global Sponsorship Agreement With The Argentine Football Association (AFA)
Advertisement     A global sponsorship agreement has been reached between the Argentine Football Association (AFA) and the prestigious crypto casino BC.GAME. The agree...
BC.GAME announces its sponsorship agreement with the Argentine Football Association
The Argentine Football Association and BC.GAME, the crypto casino platform that won the award for the best crypto casino of 2022, has reached a global sponsorship agreement. The Argentine team will ha...
Crypto.com Backs off from a $495 Million Sponsorship
Join Our Telegram channel to stay up to date on breaking news coverage One of the biggest cryptocurrency exchanges Crypto.com has backed out from a sponsorship deal with the Union of European Football...
BC.GAME Announces Sponsorship Agreement with the Argentine FA
The Argentine Football Association and BC.GAME, the crypto casino platform that won the award for the best crypto casino of 2022, has reached a global sponsorship agreement. The Argentine team will ha...
Crypto.com Walks Out on Nearly $500,000,000 Sponsorship Deal With Major European League at Last Minute: Report
Digital assets exchange Crypto.com is reportedly backing out of a sponsorship deal worth hundreds of millions of dollars with a prestigious soccer league in Europe. According to a new report by Sports...
Saylor gets sued, FBI warns about DeFi exploits, and Crypto.com drops $495M sponsorship: Hodler’s Digest, Aug. 28
Coming every Saturday, Hodler’s Digest will help you track every single important news story that happened this week. The best (and worst) quotes, adoption and regulation highlights, leading coins, pr...
CryptoCom Backs Out of Sponsorship Deal with UEFA’s Champions League Crypto.com Backs Out of $495 Sponsorship Deal with UEFA’s Champions League
Citing legal issues it’s facing in some European countries, Singapore-headquartered CryptoCom has backed out of a $495-million sponsorship deal with Union of European Football Association (UEFA) Champ...
Crypto.com Pulls Out of $495M UEFA Sponsorship Deal in Last Minute
Ranking as one of the most bogus ad spenders in the space, Crypto.com has cut back on these and the impact is the result of the boycott of the deal with UEFA. Singapore-based cryptocurrency trading p...
Crypto.com Pulls Out UEFA Champions League of $495m Sponsorship Deal
Cryptocurrency exchange Crypto.com has cancelled a five-year sponsorship deal worth $495 million with the UEFA Champions League, an annual club football competition organized by the Union of European ...
Crypto.com Ditches $495 Million Sponsorship Deal With Champions League Soccer: Report
Crypto.com has pulled out of a massive sponsorship deal with the European Champions League (UEFA) at the “last moment” earlier this summer, SportBusiness reported today. The deal was repor...
Why Matthew Stafford Agreed To Be The Spokesperson For Little Caesars’ NFL Sponsorship
Matthew Stafford is prominently featured in Little Caesars’ NFL TV spot, calling the experience “fun … [+] and funny.” Little Caesars Matthew Stafford’s 2021 NFL season was a b...
Minnesota Twins Launch First Shared AR For Live Sports App That Opens Door To Sponsorship Land Grab
The Minnesota Twins have launched the first shared augmented reality set of games for use at Target … [+] Field. ARound It largely flew under the radar on Monday when the Minnesota Twins announc...
The Story Behind A ‘Happy Accident’ That Landed A Nascar Sponsorship
ELKHART LAKE, WISCONSIN – JULY 02: Josh Bilicki, driver of the #44 Gravely Chevrolet, drives with … [+] signage debris after an on-track incident during the NASCAR Xfinity Series Henry 180...
Washington Commanders Just Inked Their Richest Sponsorship Deal Ever
Taylor Heinicke #4 of the Washington Football Team celebrates after defeating the Seattle Seahawks at FedExField on November 29, 2021 in Landover, Maryland. (Photo by Patrick Smith/Getty Images) Getty...
Crypto Casino Stake.com Signs Multi-Million Dollar Sponsorship Deal with Everton F.C. – crypto.news
Stake.com has inked a record front-of-shirt sponsorship deal with Everton Football Club of England. The name and logo of the leading crypto betting platform will now be featured on the jerseys of both...
US Women’s Soccer League sponsorship funds from Voyager in jeopardy after bankruptcy
The funds promised to the U.S. National Women’s Soccer League (NWSL) players by Voyager Digital in a sponsorship deal may not materialize as the lender filed for bankruptcy, Sportico reported Aug. 1. ...
AAX Exchange Announces Sponsorship of Blockchain Economy Istanbul Summit
AAX, a crypto exchange for everyone, is delighted to announce its participation as a Featured Sponsor at the Blockchain Economy Istanbul Summit 2022, Eurasia’s largest blockchain event of the year and...
MotoGP signs multi-year sponsorship with Romanian crypto firm
For the next three seasons, the Austrian Grand Prix will be sponsored by CryptoDATA Tech, a Romanian firm that develops hardware and software cybersecurity solutions based on blockchain technology. T...
OKX inks training kit sponsorship deal with Manchester City
Crypto exchange OKX has agreed a deal with English Premier League champions Manchester City for its logo to be emblazoned on the front of its training kit for the 2022/2023 soccer season. After a qui...