Besides losing nearly 50% of its ad revenue in November, Twitter faces other challenges such as low … [+] reach, subpar performance marketing and nascent targeting capabilities. Muhammed Selim K...
Tag: SMI
Ad Data Company SMI Is Sold To Private Equity Firm GTCR
SMI, recently acquired by GTCR, has the capability to measure ad spending across a wide variety of … [+] media including digital out-of-home. (Photo by: Joe Sohm/Visions of America/Universal Ima...
Racing Returns To Historic Nascar Speedway This Season
North Wilkesboro Speedway was a short track that held races in NASCAR’s top three series from … [+] NASCAR’s inception in 1949 until its closure in 1996, including 93 Sprint Cup Seri...