Move Over Seltzer – Enhanced And Hard Aguas Frescas Are The Next Big Thing

Picadas are inspired by Mexico’s aguas frescas, spiked with cane alcohol. Picadas A few years ago, hard seltzers burst onto the ready-to-drink scene, gaining popularity for their flavor options,...

Canned cocktails get more popular as hard seltzer fizzles

Boxes of Cutwater Tiki Rum Mai Tai canned cocktails in a retail store in Pleasant Hill, California, February 11, 2022. Gado | Archive Photos | Getty Images Hard seltzer has lost its fizz. Now canned c...

Is This The Best Non-Alcoholic Beer Alternative On The Market?

Hopped seltzer is a must-have for any craft beer fan. Hoplark As someone who writes about alcohol for a living, it’s astonishing how often I now get pitched on products that don’t contain any actual a...

Forget Crypto, Rum Seltzer Is The New Talk Of The Town In Miami

New rum seltzer RTD from Casalu hopes to shake up the booze business. Casalú Ricardo Sucre is not a fan of beer. He’s a cocktail guy—and more specifically a rum cocktail kind of guy. During the lockdo...

Jenny Slate And Ben Schwartz Talk About Seltzer, Sonic 2 And More

Screen Grab from the new AHA Sparkling Water Ad starring Ben Schwartz and Jenny Slate AHA Sparkling Water For millions of devoted Parks and Rec fans, Ben Schwartz and Jenny Slate will forever be linke...

Michelob ULTRA Gears Up For Summer With Launch Of New Seltzer Flavors

Michelob ULTRA Michelob ULTRA With warmer months just around the corner, Michelob ULTRA Organic Seltzer is bringing the fun straight to our tastebuds with the launch of their Essential Collection, the...

The New White Claw Surf Product Line Is A First For One Of The Hard Seltzer Industry’s Leaders

White Claw Surf Variety 12pk 12oz Can White Claw Keeping an eye towards the upcoming summer season White Claw today announced the launch of a new product line designed to build upon the successes they...

Boston Beer Fell Flat on a Hard Seltzer Glut. Its Stock Is Now a Buy.

After an initial pop in hard-selzer demand during the pandemic, Boston Beer found itself with an unforeseen oversupply of Truly. Dreamstime Text size Hard seltzer proved to be a bubble that few brewer...

Premixed cocktails steal share from beer and hard seltzer, propelling surging growth

Anna Elias | Moment | Getty Images Premixed cocktails were the fastest-growing spirits category in 2021, stealing share from beer and hard seltzer. Sales of premixed cocktails surged 42.3% to $1.6 bil...