Altria agreed to buy e-cigarette maker NJOY for $2.75 billion in cash as the Marlboro maker looks to strengthen its portfolio of smoke-free products. The deal for privately held NJOY, one of the few e...
Tag: NJOY
Marlboro maker Altria to buy NJOY
In a bid to strengthen its portfolio of smoke-free products, Altria Group said Monday it would buy e-cigarette startup NJOY for $2.75 billion. Altria, which makes Marlboro cigarettes, will have full g...
Altria makes $2.75B investment in e-cigarette startup NJOY
Days after exiting its stake in troubled electronic cigarette maker Juul, Altria announced a $2.75 billion investment in rival electronic cigarette startup NJOY. The Marlboro maker gets full ownership...