Tag: Nielsen ONE

Finance

As Addressable TV Advertising Grows, Challenges Remain

01/21/2023
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While adoption has been slow, addressable advertising with the ability to hyper target TV audiences … [+] is poised for growth in 2023. (Photo by Carl Iwasaki/Getty Images) Getty Images Addressa...

Finance

Under New Ownership And Continued Competition, Nielsen Is Restructuring

01/05/2023
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Despite changes in senior management David Kenny (pictured), will remain as CEO of Nielsen Holdings … [+] Plc. Kenny is speaking during a panel session on the opening day of the World Economic F...

Finance

ISpot An Audience Measurement Provider And Nielsen Competitor Invests In TVision

11/15/2022
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iSpot announced they have made an investment in TVision which uses eyes-on-screen methodology to … [+] track viewing. (Photo by Pedro PARDO / AFP) (Photo by PEDRO PARDO/AFP via Getty Images) AFP...

Finance

Nielsen’s New Owner Will Have Their Hands Full Measuring TV And Streaming Viewing Accurately

06/21/2022
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Big Screen TV ASSOCIATED PRESS NielsenNLSN Media Research held a monopoly on TV viewership and ratings numbers for decades, but some high-level executives at media companies have questioned the reliab...

Finance

Networks And Advertisers Are Looking To Replace Nielsen

01/20/2022
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For next months Winter Olympics, NBCU will be evaluating the audience data from iSpot.TV along with … [+] Nielsen. (Photo by Han Haidan/China News Service via Getty Images) China News Service vi...