While ad frequency can drive higher sales lift, its diminishing returns and costs are more than the … [+] lift it delivers. 123RF Macroeconomic headwinds are dealing CPG marketers a double blow:...
While ad frequency can drive higher sales lift, its diminishing returns and costs are more than the … [+] lift it delivers. 123RF Macroeconomic headwinds are dealing CPG marketers a double blow:...