Shaquille O’Neal shares investing tip Jeff Bezos gave him

Shaquille O’Neal attends the second preseason NBA game between Atlanta Hawks and Milwaukee Bucks at Etihad Arena on October 8, 2022 in Abu Dhabi, United Arab Emirates. “If you invest in th...

PayPal threatens to sever partnership with Phoenix Suns if owner Sarver returns

LOS ANGELES, CA – JUNE 30: Owner, Robert Sarver of the Phoenix Suns interviews after Game 6 of the Western Conference Finals of the 2021 NBA Playoffs on June 30, 2021 at STAPLES Center in Los An...

NBA suspends Suns owner Robert Sarver for using racial slurs, harassing employees

Robert Sarver of the Phoenix Suns takes notes inside the lottery room during the 2017 NBA Draft Lottery at the New York Hilton in New York, New York. Jennifer Pottheiser | National Basketball Associat...

MSG Entertainment explores possible spinoff that would include NY arena

Fans arrive to Madison Square Garden before the game between the Golden State Warriors and New York Knicks on February 23, 2021 in New York City. John Smith | Corbis News | Getty Images Madison Square...

ESPN executive Dave Roberts pushes for more diversity

Dave Roberts Provided by ESPN Dave Roberts is a creature of habit. The ESPN executive, who has emerged as an influential force behind the scenes at the network, prefers to take business meetings at th...

Crypto deals help fuel NBA sponsorship money to $1.6 billion

In this photo illustration a Coinbase logo is displayed on a smartphone with a NBA logo in the background. Thiago Prudencio | Sopa Images | Lightrocket | Getty Images Cryptocurrency companies helped f...

Tracy McGrady bets millions on 1-on-1 basketball start-up OBL

Tracy McGrady Source: Ones Basketball League This time, Tracy McGrady is trusting his ideas. The basketball Hall of Famer has funded real estate projects, he’s backed a sports and entertainment ...

Inflation is rising, but fans are paying for NBA, NFL, other sports tickets

People are changing their spending habits as prices surge at rates not seen in four decades, making choices that favor experiences. That means big demand for live sports. Demand for sports attendance ...

Luka Doncic, Ja Morant, Warriors put NBA in strong media rights position

Ja Morant #12 of the Memphis Grizzlies drives to the basket to shoot against the Golden State Warriors in the second half of Game Three of the Western Conference Semifinals of the NBA Playoffs at Chas...

Milwaukee Bucks seek $4 million annually for Deer District naming rights

Milwaukee Bucks Deer District real estate project. Source: Milwaukee Bucks The Milwaukee Bucks, in their quest to repeat as NBA champions, this weekend will begin playing the Boston Celtics in the Eas...

Brooklyn Nets dysfunction weighs on business prospects

The Brooklyn Nets’ Kyrie Irving (left) has a pat for teammate Kevin Durant as the Celtics were expanding their lead in the second half of Game Four of their first round NBA playoff series at Bar...

NBA’s Golden State Warriors plan to be more than a basketball team

Stephen Curry #30 of the Golden State Warriors drives to the basket during the game against the Washington Wizards on March 14, 2022 at Chase Center in San Francisco, California. Noah Graham | Nationa...

Golden State Warriors launch entertainment division, will feature BamBam

SAN FRANCISCO, CA – MARCH 16: Stephen Curry #30 of the Golden State Warriors warms up prior to the game against the Boston Celtics on March 16, 2022 at Chase Center in San Francisco, California....

NBA’s Cavaliers reach jersey patch deal with steel company Cleveland-Cliffs

Darius Garland #10 of the Cleveland Cavaliers shoots over Admiral Schofield #25 and Chuma Okeke #3 of the Orlando Magic during the second quarter at Rocket Mortgage Fieldhouse on March 28, 2022 in Cle...

How Grant Hill built his post-NBA business empire

Grant Hill, the former NBA superstar and Duke Blue Devils icon, amassed over $100 million in career earnings. He has invested in several huge real estate projects, including a $5 billion development i...

NBA legend Shaquille O’Neal warns Lakers not to trade Lebron James

Four-time NBA champion Shaquille O’Neal issued a stark warning to the Los Angeles Lakers Monday, saying despite an abysmal season, it would be a huge mistake to trade the team’s biggest su...

Private equity sports investments neared $2 billion in 2021, NBA hot

Ballboys wear gloves while handling warmup basketballs as a precautionary measure prior to an NBA game between the Charlotte Hornets and Atlanta Hawks at State Farm Arena on March 9, 2020 in Atlanta, ...

NBA unveils Kobe Bryant All-Star Game trophy two years after his death

NBA Kobe Bryant trophies Source: NBA The National Basketball Association has redesigned its All-Star Game’s most valuable player trophy to honor the legendary Kobe Bryant, two years after his de...

NBA games in virtual reality have potential. Here’s what watching one is like

Jabari Young wearing the Oculus Quest 2 device. Source: Jabari Young Boston Celtics head coach Ime Udoka popped up from the team bench, and before I knew it, he was blocking my view. Indiana Pacers co...