getty As we close another Super Bowl cycle, I’ve been approached by some media outlets asking my opinion about the lack of representation of multicultural consumers, mainly Hispanics, in this ye...
Tag: Multicultural Marketing
Five World Cup Pitfalls Marketers Should Avoid
getty If you are a soccer fan like me, you are probably very excited about the upcoming 2022 FIFA World Cup. Unlike past World Cups, where fans had to wait four years between each tournament, this tim...
Why Are Some Marketers Still Lost In Translation?
getty One of the aspects of my career I like the most is the opportunity to mentor young professionals, and a few days ago, I received a request from someone asking for my advice. She has been asked t...