Moviegoers are leaving their couches for theaters, bringing summer box office sales close to pre-pandemic levels

It’s becoming clearer that audiences are no longer satisfied just sitting on the couch to watch movies. Not only are they returning to movie theaters in droves, theater operators say they’...

How cinemas are going beyond studio marketing to lure moviegoers back

A Regal Cinemas movie theater stands at night on 42nd Street in New York, U.S., on Tuesday, Oct. 6, 2020. Amir Hamja | Bloomberg | Getty Images “If you build it, they will come.” Universal...

‘Afterlife’ Proves Foreign Moviegoers Don’t Care About ‘Ghostbusters’

Ghostbusters, Ghostbusters: Answer the Call and Ghostbusters: Afterlife Ghetty and Sony Sony’s Ghostbusters: Afterlife arrives on electronic sell-through (i.e. – “priced to buy VOD”) this mornin...