Backlash Or Marketing Savvy? M&Ms And The Perils Of Brands Playing The Culture Wars

Here’s an excerpt from this week’s CxO newsletter. To get it to your inbox, sign up here. Calm down, boys: Weeks into their new campaign, this trio of female candy characters have been put “on p...

M&Ms pulls ‘spokescandies’ in the wake of right-wing outrage

Actor Maya Rudolph to replace M&Ms spokescandies. Source: Mars (L) | Getty Images (R) Candy maker Mars said Monday it is replacing its M&Ms “spokescandies” with actress Maya Rudolp...

T-Systems MMS to Introduce Ethereum Validator Nodes and Staking

T-Mobile’s sister company, T-Systems MMS, partners with the StakeWise staking pool to expand its footprint in the Ethereum ecosystem. The partnership will combine staked ETH into validator nodes to al...

These Bored Apes Will Melt in Your Mouth: M&M’s Releases NFT-Inspired Candy

In brief Mars is releasing limited-edition M&M’s candy featuring Bored Ape Yacht Club NFT imagery on it. The deal is between Mars and Universal Music Group’s 10:22PM label, which licensed the Ape ...

M&M’s jump into BAYC mania, a Pudgy Penguin sells for 400 ETH and more

Global confectionery giant Mars has teamed up with virtual metaverse band KINGSHIP to create limited edition boxes of M&M’s featuring content from the Bored Ape Yacht Club (BAYC). KINGSHIP is a gr...

Mars Introduces Bored Ape-Themed M&M’s

Alex Dovbnya Mars has dived deeper into Web3 with a limited edition of M&M’s centered around the Bored Ape Yacht Club collection Mars, the American manufacturer of confectionery, has announced the...

M&M’s Unveils Latest NFTs Craze – Bored Ape-Inspired Candy

Owners of Bored Ape Yacht Club (BAYC) non-fungible tokens (NFTs) have used their permissive merchandising rights to transform their monkey images into anything from clothing to toys. Now they can enjo...

M&M’s Partners With Bored Ape Yacht Club Superband For Cross Promotion And Candy

Does M&M’s need the Bored Ape Yacht Club? Or is it the other way around? Is this partnership cool or cringe? Is the KINGSHIP NFT superband a good idea? Those are more profound questions than they ...

Popular Candy M&Ms To Get Limited BAYC NFT Artwork

2 hours ago | 2 mins read NFT News Only 10,000 of the NFT-branded candy gift boxes and jars will be available. The M&Ms Celebratory Gift Box is available for the price of $59.99 USD. According to ...

M&M’s Limited Edition Bored Ape Yacht Club

Yesterday, the company that produces the world-famous chocolate candy, M&M’s, announced the launch of a limited edition dedicated to Bored Ape Yacht Club.  “Rider” – #KINGSHIPxMMS pic.twitter.com/...

Sweet Tooth: Mars Inc. Submits Applies For Crypto, NFT, Metaverse Trademarks For M&Ms

Anubhav B is working as a fundamental writer for The Coin Republic since 2021. He likes to exercise his curious muscles and research deep into a topic. Though he covers various aspects of the crypto i...

Mars Inc. files NFT, crypto and metaverse trademarks applications for M&M’s

As the metaverse concept and non-fungible tokens (NFT) continue to take shape, leading global brands are positioning themselves to benefit from the trend as they explore means to sustain connections w...

In Final Nascar Season, M&M’s Will Sponsor First Cup Series Race At Pocono

Kyle Busch and Joe Gibbs Racing have been sponsored by M&M’s since 2008. (Photo by George … [+] Walker/Icon Sportswire via Getty Images) Icon Sportswire via Getty Images M&M’s will...

Tucker Carlson Widely Mocked After Criticizing ‘Less Sexy’ M&Ms

Fox News host Tucker Carlson has some strong opinions regarding M&Ms. (Photo by Chip … [+] Somodevilla/Getty Images) Getty Images Fox News host Tucker Carlson is infamous for his unusual pop...

Why M&M’s Shift In Purpose Should Cause CEOs To Ask 5 Critical Questions Of Their Marketers

Las Vegas, Nevada / USA – May 11, 2019: M&M’S World store front display of candy and characters … [+] located on the Las Vegas Strip. getty Mars, Incorporated brand M&M’s published...