Tag: Measurement

Finance

These Three Initiatives For Audience Measurement Are Helping Marketers

12/29/2022
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Galileo High School students taking notes on telecast lecture. (Photo by Jon Brenneis/Getty … [+] Images) Getty Images With the growth of streaming naturally comes digital viewing of content and...

Finance

ISpot An Audience Measurement Provider And Nielsen Competitor Invests In TVision

11/15/2022
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iSpot announced they have made an investment in TVision which uses eyes-on-screen methodology to … [+] track viewing. (Photo by Pedro PARDO / AFP) (Photo by PEDRO PARDO/AFP via Getty Images) AFP...