Have you tried advertising a crypto project on major advertising platforms like Google or Facebook and got your ads rejected for no reason? We know the struggle. If you’re anything like us, you know t...
Tag: marketing
Toon Finance gaining traction with its billboard marketing campaign
With the world getting hit by the pandemic and the entire economy entering into lockdown, the rise of online activities has been phenomenal. This has also given rise to the concept of decentralization...
Bitget launches USD 20 million marketing campaign with Messi amid World Cup fever
Tenacious efforts with USD 20 Million investment in campaigns and rewards. Leading global cryptocurrency exchange, Bitget, has announced a series of marketing campaigns with Lionel Messi, the Argentin...
Bizarre $600K Elon Musk crypto statue marketing stunt falls flat
Tesla CEO Elon Musk has seemingly given the cold shoulder to a $600,000 monument of him in goat form — which was created as part of a bizarre crypto marketing stunt. Delivered to Tesla’s Austin headq...
Not All Retailers Are Overstocked for the Holidays. They’re Discounting Anyway.
Many big retailers are discounting heavily and earlier this holiday season to clear excess stock from their shelves and warehouses. But others, with no substantive overhang of inventory, are also offe...
U.S. Natural-Gas Pioneer Struggles in His Second Act
Charif Souki has played a starring role in transforming America into an energy powerhouse, but his second attempt at exporting natural gas is foundering. Mr. Souki’s new firm, Tellurian Inc., is strug...
Google looks to shed 10,000 ‘poor performing’ workers: report
Another major tech titan is bracing for thousands of layoffs. Alphabet Inc.’s GOOGL, +1.45% GOOG, +1.53% Google is considering 10,000 layoffs — or 6% of its worldwide workforce — based on a ranking sy...
Opinion: These five technology stocks give investors more reward for their risk
Earnings season for the technology sector is just about over. It’s been a mixed bag. Slower economic growth and higher interest rates put a damper on revenue. Some of the biggest names in tech have co...
Amazon Sets Its Sights On An Even Bigger Prize: The Non-Endemic Advertiser
Amazon’sAMZN advertising unit was a bright spot in its recent Q3 earnings. Advertising revenue is very profitable, and it’s growing. But Amazon is preparing for a future where that growth may sl...
The PC boom has gone bust, and we are about to see the results ahead of Black Friday
The pandemic-fueled personal-computer boom has ended, so how will that affect demand and pricing for PCs and the retailers that sell them this holiday season? A sense of the fallout will be provided i...
Black Friday can offer investors clues about how much gas consumers have left in the tank: Here’s what to watch out for
Black Friday is arriving at an interesting time for the American consumer. Shoppers have seemingly persevered this year despite an all-out assault on their pocketbooks and net worth — from falling equ...
Here Are the Sports Marketing Deals Crumbling Along With FTX
In brief Following FTX’s bankruptcy filing, many of the sports teams and leagues that it sponsored are suspending their deals. FTX signed a wide array of sports marketing deals in 2021 and 2022, agree...
Mark Penn On Politics, Policy And The Future Of Marketing
Having worked in high-profile roles for both Republicans and Democrats, Mark Penn is well-known for his insights on polling and political strategy. As Chairman and CEO of Stagwell Inc., he’s also buil...
Three Fantastic Crypto Marketing Campaigns
SPONSORED POST* How you pitch something is pivotal to its success or failure. I will be looking at three innovative crypto marketing campaigns: the Super Bowl ads for Coinbase and FTX, and Big Eyes’ (...
Veteran manager offers 5 ‘cheap, quality, dividend’ stocks that will let you play one of tech’s biggest themes.
2022 may be remembered as the year investors fell out of love with tech stocks. While the Nasdaq Composite COMP, -3.91% is up about 5.3% this quarter, that’s after three dismal ones, and a 28% loss fo...
Black Friday surprise: Jeff Bezos tells people not to buy cars, refrigerators and other big-ticket items. Critics call him out.
Billionaire Jeff Bezos, who founded the e-tail behemoth Amazon, has some spending tips as Americans gear up for the holiday shopping season — amid four-decade-high inflation and recession worries. Her...
Nostalgia-Fueled Brand Collaborations Bring Back ’90s & Y2K Aesthetics
Jewelry brand Dannijo teamed up with Soulboost, the sparkling water beverage, to offer a … [+] limited-edition Mood Ring that capitalizes on the nostalgia trend and raises money for a non-profit...
Opinion: The new bull market will be led by stocks in these three industries.
We don’t know yet if the recent rally kicks off a new bull market in stocks. But here’s a safe bet: Once the new bull market is here, entirely different groups will lead. It’ll be out with the old — t...
FTX bankruptcy: Can account holders expect to get their money back?
FTX, the unraveling cryptocurrency exchange, has plummeted from its high-profile perch straight into bankruptcy court. On Friday morning, FTX and related entities including Alameda Research, its affil...
What the Stock Market and the Midterm Elections Have Common.
Investing and politics go together about as well as mango chutney and burned hair, and we prefer to focus on the stocks and leave the pontificating about the state of the nation to the Beltway pundits...
Stocks Rallied Dramatically. It’s Still a Bear Market
This commentary was issued recently by money managers, research firms, and market newsletter writers and has been edited by Barron’s. Bear-Market Rallies Technical Strategy BTIGNov. 11: Thursday...
I got laid off by a big tech company. What’s my next career move?
Being let go from a job is hard, especially at a moment when the cost of living is rising and a recession is looming. This Thanksgiving, tens of thousands of recently laid-off tech workers will be ask...