Addressable, a decentralized marketing startup, has raised $7.5 million in its seed round to tackle the current marketing woes in the Web3 area. The company claims its software can pair the onchain ad...
Tag: Marketers
These Three Initiatives For Audience Measurement Are Helping Marketers
Galileo High School students taking notes on telecast lecture. (Photo by Jon Brenneis/Getty … [+] Images) Getty Images With the growth of streaming naturally comes digital viewing of content and...
After the FTX Crisis, crypto marketers are looking for a new sales strategy
Join Our Telegram channel to stay up to date on breaking news coverage Large portions of the cryptocurrency community are now in a state of starvation and sorrow as a result of the FTX crypto exchange...
Five World Cup Pitfalls Marketers Should Avoid
getty If you are a soccer fan like me, you are probably very excited about the upcoming 2022 FIFA World Cup. Unlike past World Cups, where fans had to wait four years between each tournament, this tim...
Can Marketers Do Without Twitter? We Might Be About To Find Out
ANKARA, TURKIYE – OCTOBER 06: In this photo illustration, the image of Elon Musk is displayed on a … [+] computer screen and the logo of twitter on a mobile phone in Ankara, Turkiye on Oct...
How the FDIC works and why crypto marketers should be nervous
And suddenly, like a warm Santa Ana wind on an extreme fire danger day, everyone finds themselves talking about the FDIC (Federal Deposit Insurance Corporation). For anyone who doesn’t bank in the Uni...
The 4 Core Tech Skills All Marketers Need
Architecture details Modern Building Glass facade Exterior getty “Every company is now a tech company, meaning every employee needs to have some understanding of technology,” suggests Skillsoft CMO Mi...
Why Are Some Marketers Still Lost In Translation?
getty One of the aspects of my career I like the most is the opportunity to mentor young professionals, and a few days ago, I received a request from someone asking for my advice. She has been asked t...
Why M&M’s Shift In Purpose Should Cause CEOs To Ask 5 Critical Questions Of Their Marketers
Las Vegas, Nevada / USA – May 11, 2019: M&M’S World store front display of candy and characters … [+] located on the Las Vegas Strip. getty Mars, Incorporated brand M&M’s published...