“Price functions as a fee for the right to exhibit the logo of a well-known brand and co-brand … [+] oneself,” J.P. Kapferer and P. Valette-Florence report. getty The personal luxury goods...
“Price functions as a fee for the right to exhibit the logo of a well-known brand and co-brand … [+] oneself,” J.P. Kapferer and P. Valette-Florence report. getty The personal luxury goods...