NYX Professional Makeup thinks the online beauty community is ready for disruption. The L’Oréal brand’s solution? DAOs. The subsidiary of the beauty behemoth has been looking at the web3 space f...
Tag: LOréals
L’Oréal’s NYX Makeup Brand to Launch DAO, Ethereum NFTs to ‘Redefine Beauty’
NYX Professional Makeup is launching an online beauty “incubator” in the form of a DAO called GORJS, as well as 1,000 Ethereum NFTs called the “FKWME Pass,” the L’Oréal-owned brand announced Thu...
How L’Oréal’s Ready Player Me Avatar Partnership Will Drive Beauty’s Web3 Agenda
Maybelline New York and L’Orèal Professional makeup and hair wearable looks on Ready Player Me … [+] Avatars. L’Orèal L’Oréal has announced a partnership with cross game avatar platf...