Is This Patagonian Liquor The World’s Most Original Spirit?

A bottle of Träkál in South American rainforest. Emily Arden Wells Originality in the spirits space always feels somewhat measured. If you’re getting a new finished scotch, or a gin with a novel assor...

Madison Square Garden Could Face ‘Disciplinary Action’ On Liquor License After Billionaire Dolan’s Ban On Lawyers

Madison Square Garden, February 2021 (Photo by ANGELA WEISS/AFP via Getty Images) AFP via Getty Images Madison Square Garden hit on a novel way to get back at the many plaintiffs’ attorneys involved i...

The pandemic snacking and drinking habits that are here to stay

People visit the M&M store in Times Square on July in New York City. Spencer Platt | Getty Images The Covid-19 pandemic significantly changed consumer behavior from where they shopped to what they...

Beam Suntory sales rise 11% in 2021, fueled by shift to high-end spirits

In the last three years, Knob Creek bourbon has restored the nine-year age statement on its bottles, updated its label design and started selling 12-year and 15-year versions of its whiskey. Prices us...

Tequila could overtake vodka as America’s top liquor as sales boom

An employee pours tequila into the popular Mountain Dew Baja Blast frozen drink at the new Taco Bell Cantina in Brookline, MA. John Tlumacki | Boston Globe | Getty Images Tequila could soon overtake v...

Premixed cocktails steal share from beer and hard seltzer, propelling surging growth

Anna Elias | Moment | Getty Images Premixed cocktails were the fastest-growing spirits category in 2021, stealing share from beer and hard seltzer. Sales of premixed cocktails surged 42.3% to $1.6 bil...