LeBron & Bronny James Could Double The Value Of An NBA Franchise In 2024

PHOENIX, ARIZONA – DECEMBER 11: Bronny James #0 of the Sierra Canyon Trailblazers is greeted by his … [+] father and NBA player LeBron James after defeating the the Perry Pumas in the Hoop...

LeBron Just Broke the NBA Scoring Record—Now His NFTs Are Flying

LeBron James broke the NBA’s all-time scoring record on Tuesday, scoring his 38,388th point and surpassing Kareem Abdul-Jabbar’s 39-year-old mark in the process. Since then, LeBron hype is apparently ...

How LeBron James Became The NBA’s Top Scorer, Highest-Paid Player—And First Active Billionaire

Getty Images The legacy of LeBron James has never been in question, yet the Los Angeles Lakers superstar has managed to pull off another unparalleled accomplishment. On Tuesday, James scored 38 points...

LeBron James Breaks Abdul-Jabbar’s NBA All-Time Points Record—Renewing Debate Over Greatest Of All Time

Topline Los Angeles Lakers forward LeBron James made history Tuesday night when he broke former Lakers great Kareem Abdul Jabbar’s all-time NBA points record—putting him at 38,388 career points and re...

LeBron James’ Pursuit Of NBA Scoring Record Pushes Demand For Two Lakers Games Next Week

ATLANTA, GEORGIA – DECEMBER 15: LeBron James #23 of the Los Angeles Lakers dunks against the … [+] Atlanta Hawks in the first half at State Farm Arena on December 15, 2019 in Atlanta, Geor...

LeBron James’ Jersey From 2013 NBA Finals Sells For $3.6 Million At Auction

Topline A Miami Heat jersey worn by LeBron James during the 2013 NBA Finals sold for over $3.6 million Friday, making it the third most valuable game-worn jersey ever auctioned and the highest-selling...

LeBron James Ties NBA Record With 19th All-Star Appearance

Los Angeles Lakers forward LeBron James smiles during the second half of an NBA basketball game … [+] against the San Antonio Spurs Wednesday, Jan. 25, 2023, in Los Angeles. (AP Photo/Mark J. Te...

LeBron James ‘Damn Proud’ Of Bronny For McDonald’s All-American Game Selection

PHOENIX, ARIZONA – DECEMBER 11: Bronny James #0 of the Sierra Canyon Trailblazers is greeted by his … [+] father and NBA player LeBron James after defeating the the Perry Pumas in the Hoop...

LeBron James NBA Finals jersey expected to fetch up to $5 million

LeBron James game-worn jersey from the athletes NBA finals game 7 victory over the Miami Heat in 2013, is on display during a press preview at Sotheby’s auction House on January 20, 2023, in New...

When Will LeBron James Break Kareem Abdul-Jabbar’s Scoring Record?

LOS ANGELES, CA – MARCH 06: LeBron James #23 of the Los Angeles Lakers scores on a free throw to … [+] record his 34,000th career point, joining Kareem Abdul-Jabbar and Karl Malone as the ...

LeBron Breaches 38,000 Career Points Landmark, Could Become The NBA’s All-Time Top Scorer By Next Month

Topline Los Angeles Lakers star LeBron James on Sunday became only the second player in NBA history to score 38,000 career points joining another Lakers legend Kareem Abdul-Jabbar, bringing James in s...

Neither LeBron James Nor Tom Brady Will Leave Anytime Soon. See $121.2 Million And $75 Million

HOLLYWOOD – JULY 14: Winner for Best Breakthrough athlete, basketball player LeBron James is … [+] greeted on stage by quarterback Tom Brady at the 12th Annual ESPY Awards held at the Koda...

With LeBron James About To Turn 38, The Lakers Are Trending Toward The Lottery

Los Angeles Lakers forward LeBron James bows his head during the national anthem prior to the start … [+] of an NBA basketball game in Dallas, Sunday, Dec. 25, 2022. (AP Photo/Emil T. Lippe) Cop...

LeBron James — now worth an estimated $1 billion — learned this simple lesson about saving money early in life. Pros say far more of us need to learn it too.

Lebron James Getty Images Basketball star and businessman LeBron James is now worth an estimatd $1 billion, according to Forbes, but the Ohio-native didn’t grow up wealthy and his family struggled to ...

LeBron James Questions Differing Backlash Against Cowboys Owner Jerry Jones And Kyrie Irving

Topline NBA star and billionaire LeBron James took issue Thursday with what he says is an incongruous reaction to a recent racism controversy involving Jerry Jones, the billionaire owner of the Dallas...

LeBron James, Kevin Durant invest in Fanatics’ brand Mitchell & Ness

Fanatics bought Mitchell & Ness in February of 2022. Source: Fanatics Some of the biggest names in sports and entertainment are investing in Fanatics’ lifestyle clothing brand, Mitchell &...

An Economy Based On LeBron James

In the viral “Hastily Made Cleveland Tourism Videos” of the Great Recession era, comedian Mike Polk provided a panorama of his faded hometown. The scenes were of “crippling depression,” the opportunit...

Kevin Durant Buys Pro Pickleball Team—Joining Brady And LeBron As Owners

Topline NBA star Kevin Durant bought an expansion team in Major League Pickleball, the league announced Thursday, joining the rapidly expanding outfit with a star-studded cast of owners including mult...

Kevin Durant Follows LeBron James In Becoming Team Owner In Professional Pickleball League

Kevin Durant is the latest NBA star and professional athlete to join the team ownership ranks in … [+] Major League Pickleball. (Photo by Elsa/Getty Images) Getty Images Kevin Durant has purchas...

Why pickleball has NBA’s LeBron James and NFL’s Tom Brady investing

Pickleball is the fastest-growing sport in America, with over 4.8 million people playing the game. However, its rapid growth has caused some growing pains, stemming from competing professional leagues...

LeBron James Keeps Pushing Up The Earnings Record

Players are making more than ever on and off the court, and basketball’s booming business means their pay should continue rising. Having piled up four NBA championships and four MVP Awards—not to ment...

LeBron James And Draymond Green Part Of Professional Pickleball’s Newest Ownership Group

LeBron James and Draymond Green have met in the NBA Finals and now they’re teammates in Major League … [+] Pickleball’s newest ownership group. (Photo credit: FREDERIC J. BROWN/AFP v...

LeBron James is a pickleball fan and player. Now he’s buying a team.

LeBron James, the king of basketball courts, is one of the newest owners of a professional pickleball team. Major League Pickleball announced Wednesday that James and his business partner, Maverick Ca...

LeBron James Says Bronny Now ‘Wants To Go The College Route’

PHOENIX, ARIZONA – DECEMBER 11: Bronny James #0 of the Sierra Canyon Trailblazers is greeted by his … [+] father and NBA player LeBron James after defeating the the Perry Pumas in the Hoop...

LeBron James agrees to $97 million contract extension with Lakers

LeBron James #6 of the Los Angeles Lakers shoots the ball during the game against the New Orleans Pelicans on April 1, 2022 at Crypto.Com Arena in Los Angeles, California. Adam Pantozzi | National Bas...

Crypto ads featuring Matt Damon, Tom Brady, LeBron James disappear from TV

As the cryptocurrency industry has been caught in a rough spot in recent weeks, its advertising is recording significant declines as well, with ads featuring some major celebrities disappearing from T...

LeBron James Agrees To Extension To Stay With Lakers

Topline LeBron James has agreed to a two-year extension to remain with the Los Angeles Lakers, according to multiple reports, ending speculation he would become a free agent after the 2022-23 season a...

LeBron James Signs 2-Year, $97.1 Million Extension With Lakers, Paving The Way To Team Up With Bronny In 2024

PHOENIX, ARIZONA – DECEMBER 11: Bronny James #0 of the Sierra Canyon Trailblazers is greeted by his … [+] father and NBA player LeBron James after defeating the the Perry Pumas in the Hoop...

Lebron James Launches Nutritional And Supplement Brand

SALT LAKE CITY, UTAH – FEBRUARY 24: LeBron James #23 of the Los Angeles Lakers warms up before a … [+] game against the Utah Jazz at Vivint Smart Home Arena on February 24, 2021 in Salt La...

LeBron James Wonders If Griner Should Want To Return To U.S.

Topline LeBron James said in footage released Tuesday he would consider if he would even want to return to the United States if he was in the Russian-detained WNBA star Brittney Griner’s position, sug...

Naomi Osaka partners with Lebron James to form media company Hana Kuma

Tennis Player, Naomi Osaka poses for a photo with LeBron James #23 of the Los Angeles Lakers after the game on April 4, 2019 at STAPLES Center in Los Angeles, California. Andrew D. Bernstein | Nationa...

NBA Legend LeBron James’ Triple Logoman Trading Cards To Break Grounds

The one-off LeBron James Triple Logoman trading cards will be auctioned off this week and are expected to break some records. The card was introduced during May in a live event conducted on Whatnot, a...